Brand News
Mar 7, 2017ITO EN Debuts Ice-Steeped Cold Brew Teas for matcha LOVE and TEAS’ TEA Organic at Expo WestITO EN, the world’s leading green tea beverage company, today announced it will launch a lineup of new ice-steeped cold brew ready-to-drink teas across two…
Feb 14, 2017Last Updated Nov 22, 2017Expo West 2017 Preview: Ito En to Launch “Ice-Steeped” Cold Brew TeaBetting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of…
Jan 18, 2017Last Updated Oct 11, 2017Ito En North America Rebrands Teas’ Tea As OrganicAmid growing consumer demand for organic beverages, Ito En North America today announced a new USDA certified organic formulation and revamped branding for its…
Jan 17, 2017Last Updated Oct 11, 2017CVS Embraces Better-For-You Brands in New Pilot ProgramCVS is now stocking many better-for-you beverage brands in 450 of its stores as the next stage in its health-conscious rebranding that initially began in 2014.Aug 23, 2016ITO EN Makes FORTUNE Magazine’s “Change The World List 2016”FORTUNE also recognized ITO EN for their recycling of tea leaves, transforming 49,000 tons of used tea leaves from their beverage production into 50 million…
Jun 28, 2016TEAS’ TEA Organic Debuts Fuji Apple and Mango Yuzu Varieties at Summer Fancy Food Show 2016The Japanese inspired flavors are fitting to TEAS’ TEA as it was created from the Japanese expression Ocha no Naka no Ocha- “The Tea of ALL Teas!”
Jun 8, 2016ITO EN Announces New Distribution of TEAS’ TEA ORGANIC at 1500 Kroger StoresOi Ocha, Japan’s #1 selling bottled green tea will also be distributed nationwide.
Mar 8, 2016Last Updated Mar 9, 2016Ito En to Launch Matcha Love Matcha Colada at Natural Products Expo WestMade with 70% coconut water from young coconuts harvested from Southern Thailand, the new Matcha Colada has no added sugar and is sweetened naturally with…Dec 10, 2015Last Updated Dec 10, 2015ITO EN’s Matcha LOVE Wins Best Tea at BevNET’s Best of 2015The Matcha LOVE brand offers an array of products to include Ceremonial Matcha powder, Culinary Matcha, teabags and ready-to-drink Matcha shots.
Jul 29, 2015ITO EN Launches Limited Edition TEAS’ TEA Shincha at Whole FoodsTEAS’ TEA SHINCHA is packaged in a 16.9 fl. oz. recyclable BPA Free PETE bottle with a suggested retail of $1.99. Available in Whole Foods nationwide, select…Jun 29, 2015Teas’ Tea Organic Wins Top Awards at North American Tea Championship 2015The championship is judged by a panel of professional cuppers and retail tea buyers assessing through blind organoleptic analysis on characteristics such as…
Apr 30, 2015Last Updated May 4, 2015ITO EN Partners With Whole Foods To Launch Matcha LOVE Organic TeasAvailable in three unsweetened flavors — Traditional, Ginger and Vanilla — the teas will be packaged in 16.9 fl oz BPA free PETE bottles and are naturally…
Jan 5, 2015Last Updated Jan 5, 2015TEAS’ Tea Launches “New Year New Gear” SweepstakesWhile bringing awareness to the health benefits of drinking the all-natural bottled green teas consumers can enter every day on the TEAS’ TEA® Facebook page,…
Oct 17, 2014Last Updated Jan 11, 2016Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay StreetSweeter and denser that the primary line, Ito En’s new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option…