Brand News
Jan 28, 2020Last Updated Jan 28, 2020ITO EN Debuts Jasmine Milk Tea and New Quart Size Milk Tea BottlesITO EN North America, the global leaders of green tea and innovative beverages will be debuting Jasmine Milk Tea, the newest flavor joining the popular milk…
Aug 12, 2019Distribution Roundup: Pillars Doubles Store CountPillars Drinkable Greek Yogurt Doubles Store Count; Yerbae Adds 2,000 Stores; MATI Energy Launches Whole Foods Southwest, Focuses on Office Accounts; LIFEAID…Aug 1, 2019ITO EN Oi Ocha to Launch in Walmart NationwideITO EN (North America) INC. the global leaders of green tea and innovators of healthy beverages has announced that their Oi Ocha ready-to-drink green tea brand…Jun 26, 2019Last Updated Jun 26, 2019ITO EN Launches Matcha LOVE Craft Blend Green Tea ConcentrateITO EN North America, the global leaders of green tea and innovative beverages launched their latest matcha LOVE innovation, a craft blend unsweetened matcha…
May 25, 2018Distribution Roundup: FORTO Partners with Juice PressFORTO Adds Juice Press Stores for On Premise Growth; Tio Gazpacho Hits Walmart; KonaRed Accelerates National Growth; Celsius Announces Deeper C-Store…May 18, 2018Last Updated May 18, 2018Ito En Expands Distribution to TexasITO EN (North America) INC. the global leaders of green tea and Brooklyn based innovators of healthy beverages, has partnered with Kimball Distributing Inc.…Jan 24, 2018Last Updated Jan 24, 2018ITO EN Releases New Matcha LOVE Products at Winter Fancy Food ShowMatcha LOVE, the award winning line of 100% Japanese matcha ready-to-drink teas, ceremonial and culinary matcha powder, will now offer convenient easy to…Jan 22, 2018Last Updated Jan 22, 2018ITO EN Debuts New Flavors for Matcha LOVE and TEAS’ TEA Organic at Winter Fancy Food ShowITO EN debuted two new ice-steeped cold brew unsweeteend ready-to-drink teas across two award-winning beverage brands, matcha LOVE and TEAS’ TEA Organic at the…
Nov 17, 2017Last Updated Nov 21, 2017Taste Radio Ep. 84: Rocking Out With Halen Brands CEO Jason CohenBuild hot brands, grow relationships with buyers, and sell companies with Halen Brands’ Jason Cohen; dive into consumers’ relationship with sustainable seafood…
Jul 14, 2017TEA’S TEA Organic Launches National Media CampaignThe project focuses on the brand’s commitment to using simple, organic ingredients and adding nothing extra to its tea product line-up, visually communicating…
Jun 29, 2017Last Updated Dec 27, 2017Examining Trends and Innovation at 2017 Summer Fancy Food ShowThe 2017 Summer Fancy Food Show offered a glimpse at the potential future for cold brew coffee and tea, tree-based waters, cocktail mixers, juice, and more.
Jun 26, 2017Last Updated Dec 27, 2017Suppliers Predict Benefits for New Brands in WFM/Amazon ComboAt first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s…
Jun 23, 2017ITO EN Launches New Tea Innovations at 2017 Summer Fancy Food ShowThe Oi Ocha Cold Brew utilizes an authentic Japanese cold brew process of ice steeping the tea leaves to extract a smooth, clean taste to allow the purity of…
Apr 18, 2017ITO EN Partners with Dot Foods to Expand Availability to More Than 4,300 DistributorsITO EN (North America) INC., the world’s leading premier green tea company and innovator of healthy beverages, today announced its partnership with the…
Aug 12, 2019Distribution Roundup: Pillars Doubles Store CountPillars Drinkable Greek Yogurt Doubles Store Count; Yerbae Adds 2,000 Stores; MATI Energy Launches Whole Foods Southwest, Focuses on Office Accounts; LIFEAID…Aug 1, 2019ITO EN Oi Ocha to Launch in Walmart NationwideITO EN (North America) INC. the global leaders of green tea and innovators of healthy beverages has announced that their Oi Ocha ready-to-drink green tea brand…Jun 26, 2019Last Updated Jun 26, 2019ITO EN Launches Matcha LOVE Craft Blend Green Tea ConcentrateITO EN North America, the global leaders of green tea and innovative beverages launched their latest matcha LOVE innovation, a craft blend unsweetened matcha…May 25, 2018Distribution Roundup: FORTO Partners with Juice PressFORTO Adds Juice Press Stores for On Premise Growth; Tio Gazpacho Hits Walmart; KonaRed Accelerates National Growth; Celsius Announces Deeper C-Store…May 18, 2018Last Updated May 18, 2018Ito En Expands Distribution to TexasITO EN (North America) INC. the global leaders of green tea and Brooklyn based innovators of healthy beverages, has partnered with Kimball Distributing Inc.…Jan 24, 2018Last Updated Jan 24, 2018ITO EN Releases New Matcha LOVE Products at Winter Fancy Food ShowMatcha LOVE, the award winning line of 100% Japanese matcha ready-to-drink teas, ceremonial and culinary matcha powder, will now offer convenient easy to…Jan 22, 2018Last Updated Jan 22, 2018ITO EN Debuts New Flavors for Matcha LOVE and TEAS’ TEA Organic at Winter Fancy Food ShowITO EN debuted two new ice-steeped cold brew unsweeteend ready-to-drink teas across two award-winning beverage brands, matcha LOVE and TEAS’ TEA Organic at the…Nov 17, 2017Last Updated Nov 21, 2017Taste Radio Ep. 84: Rocking Out With Halen Brands CEO Jason CohenBuild hot brands, grow relationships with buyers, and sell companies with Halen Brands’ Jason Cohen; dive into consumers’ relationship with sustainable seafood…Jul 14, 2017TEA’S TEA Organic Launches National Media CampaignThe project focuses on the brand’s commitment to using simple, organic ingredients and adding nothing extra to its tea product line-up, visually communicating…Jun 29, 2017Last Updated Dec 27, 2017Examining Trends and Innovation at 2017 Summer Fancy Food ShowThe 2017 Summer Fancy Food Show offered a glimpse at the potential future for cold brew coffee and tea, tree-based waters, cocktail mixers, juice, and more.Jun 26, 2017Last Updated Dec 27, 2017Suppliers Predict Benefits for New Brands in WFM/Amazon ComboAt first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s…Jun 23, 2017ITO EN Launches New Tea Innovations at 2017 Summer Fancy Food ShowThe Oi Ocha Cold Brew utilizes an authentic Japanese cold brew process of ice steeping the tea leaves to extract a smooth, clean taste to allow the purity of…Apr 18, 2017ITO EN Partners with Dot Foods to Expand Availability to More Than 4,300 DistributorsITO EN (North America) INC., the world’s leading premier green tea company and innovator of healthy beverages, today announced its partnership with the…