ITO EN Releases New Matcha LOVE Products at Winter Fancy Food Show

NEW YORK, N.Y. — ITO EN (North America) INC. the Brooklyn based leading green tea company and innovators of healthy beverages, will debut new Matcha innovations at the Winter Fancy Food Show January 21-23, 2018 in San Francisco (Booth #1562). Matcha LOVE, the award winning line of 100% Japanese matcha ready-to-drink teas, ceremonial and culinary matcha powder, will now offer convenient easy to prepare matcha drinks.

The popular and energizing matcha powder made form whole leaf green tea will now be available in Matcha LOVE Unsweetened Single Serve packets NON-GMO 2 gram servings (15 per box) and Matcha LOVE Sweetened Green Tea Powder Mix (8 oz.) for barista-quality lattes. The new additions to the robust Matcha LOVE line-up reaffirms the growing demand for easy, on the go matcha beverages that can be enjoyed anywhere, anytime. In travel or at home, poured, shaken and enjoyed!

“We wanted to offer easy options for consumers to enjoy delicious matcha that can easily be integrated into their busy lifestyle,” said Rona Tison, Exec. Vice President of Corporate Relations of ITO EN (North America) INC. “Our Matcha LOVE takes the stress out of preparation and helps with a life of ease-helping to stay grounded with sense of calm and clarity .”

The finely-milled green tea powder made from whole leaf powder is powerful for its naturally occurring Catechin tea antioxidants, amino acids and Vitamins A and C. Matcha LOVE will be available at natural food stores and specialty supermarkets nationwide and at ITO EN brand retail stores and online at and

About matcha LOVE

Matcha LOVE, is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE, visit, ‘like’ us on Facebook or follow us on Twitter and Instagram.

About ITO EN (North America) INC.

ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA, Oi Ocha, ITO EN Shots and matcha LOVE. To learn more about ITO EN, visit, ‘Like’ us on Facebook or follow us on Twitter and Instagram.