ITO EN Debuts New Flavors for Matcha LOVE and TEAS’ TEA Organic at Winter Fancy Food Show

NEW YORK — ITO EN, the world’s leading green tea beverage company and innovators of healthy beverages, debuted two new ice-steeped cold brew unsweeteend ready-to-drink teas across two award-winning beverage brands, matcha LOVE and TEAS’ TEA Organic at the Winter Fancy Food Show on January 21-23, 2018. The new flavors, Matcha LOVE Cucumber+Mint and TEAS’ TEA Organic Mandarin Orange leverages the authentic Japanese cold brew processes, ice-steeping the tea to bring out the smooth, clean flavor, and naturally mellow sweetness of the tea leaf.

“After we established a whole new category in the RTD tea set, the Cold Brew Teas have been such a success exceeding our expectations” said Rona Tison, executive vice president of ITO EN (North America) INC. “the simple essence of Cucumber +Mint and Mandarin Orange brings an exciting new dimension to the pure and refreshing taste of green tea. It transports you to a spa- like experience. Fresh, soothing and a moment of relaxation.”

ITO EN’s new cold brew creations provide an entirely new spin on conventional green and black teas. Ice-steeping the high-quality, sustainably grown premium tea leaves draws out a more nuanced, smooth taste that is refreshingly delicious. New flavor details include:

  • matcha LOVE Cold Brew Cucumber + Mint (Unsweetened) : Crafted with the cool taste of cucumber and fresh mint, the nuanced flavor balances beautifully with whole leaf green tea and finely ground matcha, delivering a refreshing spa like experience in a convenient ready-to-drink bottle (16.9 fl. oz.)
  • TEAS’ TEA Organic Cold Brew Mandarin Orange (Unsweetened) : The exotic tangy citrus taste balanced with the premium brewed whole leaf green tea infuses a refined green tea with a smooth and clean finish. (16.9 fl. oz.)

Matcha LOVE and TEAS’ TEA Organic are currently available at natural food stores and specialty supermarkets nationwide, to include Whole Foods Market, Sprouts Farmers Market and Wegmans.

Products are also available at ITO EN brand retail stores and online at For more information on the brands, please visit matcha LOVE at and TEAS’ TEA Organic at

About matcha LOVE

Matcha LOVE, is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE, visit, ‘like’ us on Facebook or follow us on Twitter and Instagram.

About TEAS’ TEA Organic

TEAS’ TEA Organic, owned by ITO EN (North America) INC., is a line of refreshingly delicious teas, brewed with simple, organic ingredients for a pure, clean taste. Founded with the goal to create Only the Purest Tea, TEAS’ TEA Organic is sustainably sourced and helps to revitalize health and wellness through powerful antioxidants, infused botanicals, and naturally occurring nutrients. All TEAS’ TEA Organic products are organic, vegan, gluten-free, and free from artificial preservatives. To learn more about TEAS’ TEA Organic, visit, ‘Like’ us on Facebook or follow us on Twitter and Instagram.

About ITO EN (North America) INC.

ITO EN (North America) INC. a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, to include TEAS’ TEA, Oi Ocha, ITO EN Shots and matcha LOVE. To learn more about ITO EN, visit, “Like’ us on Facebook or follow us on Twitter and Instagram.