Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs

While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.

Reviews: Unwell Hydration, Cómo No, Rockaway Soda, BPM Cold Brew

Unwell Hydration Kiwi Pineapple Unwell Hydration is the new beverage play from podcaster Alex Cooper (of Call Her Daddy fame) in collaboration with Nestlé. The initial line of three flavors launched in January and the latest addition is Kiwi Pineapple, which promises rapid hydration and focus benefits with B vitamins, electrolytes and caffeine from green […]