Brand News
Aug 14, 2026Last Updated Aug 14, 2026New Beverages: Poppi Sour Apple, MALK, Milonga, 5-Hour EnergyPoppi gets sour, 5-Hour gets spooky, Bulletproof gets moody and MALK gets ‘whole.’
Aug 13, 2026Podcast Star Alex Cooper’s Unwell Beverage Venture Is Shutting Down, Per ReportUnwell Beverages, the drinks business of celebrity podcaster Alex Cooper, is in the process of shutting down after Halloween.
May 15, 2026Last Updated Jun 1, 2026New Beverages: Protein, Patriotism Powers Launches By Proda, Unwell, Chobani & MoreThere’s no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE,…
Apr 6, 2026Last Updated Apr 6, 2026Energy Drinks Are Chasing Electrolytes, But Will It Help Them Stay Ahead?As energy drink makers look to expand under the general umbrella of “performance”-based functionality, electrolytes are increasingly the logical next place to…
Feb 6, 2026Last Updated Feb 6, 2026New Products: Daily Harvest Brews Frozen Elixirs, Innerbloom Brings Kanna To CansThis week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
Dec 26, 2025Last Updated Dec 23, 2025Reviews: Unwell, Urban Remedy Shake Up Protein BevsProtein drinks are primed for next-gen disruption, like the ones seen in this week’s reviews of Unwell’s category debut and Urban Remedy’s latest organic shake.
Dec 12, 2025New Products: Alex Cooper’s Unwell Energy, Apple Slice and Oatmilk in ParisThis week’s gallery includes a fashionable energy line from podcaster Alex Cooper’s Unwell Beverages, the return of a fan-favorite flavor for a classic soda…
Nov 7, 2025Last Updated Nov 7, 2025New Products: Gorgie Taps Cranberry For The Holidays, Mockly’s New PackagingCranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.
Jun 20, 2025Last Updated Jun 20, 2025New Products: Naked Nutrition Gets Energized, Josh Cellars Goes NA, Califia Farms Pumps Up ProteinNaked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just…
Jun 17, 2025Last Updated Jun 17, 2025Cadence Sets Rapid Pace for Platform Innovation With New RTDs, BarsAfter eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and…
May 13, 2025Last Updated May 16, 2025Coco5’s Rebrand Fuels Fresh Sales with Women, Premium ClubsWhile coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an…
Mar 26, 2025Last Updated Mar 24, 2025Reviews: Unwell Hydration, Cómo No, Rockaway Soda, BPM Cold BrewUnwell Hydration Kiwi Pineapple Unwell Hydration is the new beverage play from podcaster Alex Cooper (of Call Her Daddy fame) in collaboration with Nestlé. The…