Brand News
May 2, 2022Last Updated May 2, 2022Vita Coco Announces Leadership Title Changes, Kirban Becomes Executive ChairmanThe Vita Coco Company’s co-CEOs Mike Kirban and Martin Roper are splitting their titles, the company announced today, as Kirban will assume the title of…
Dec 20, 2021Last Updated Dec 20, 2021Analysts: Vita Coco Becoming “More Ubiquitous,” Set for Long-Term GrowthAnalysts at Goldman Sachs Equity Research are feeling optimistic about the long term growth potential for Vita Coco following a meeting last week with the…Sep 28, 2021Vita Coco Files for $100M IPOVita Coco is officially going public. The New York-based coconut water maker filed on Monday with the U.S. Securities and Exchange Commission for an IPO…
Aug 11, 2021Last Updated Aug 11, 2021Welcome to Public Life: Lessons from the Oatly Short ReportLast month, still hot on the hype of its highly publicized May IPO, plant-based milk maker Oatly sustained its first major setback as a publicly traded company…
Jul 20, 2021Last Updated Jul 20, 2021All Market Inc. Announces Conversion to Public Benefit CorporationAll Market Inc., the parent company of Vita Coco, announced today that it has converted to a Public Benefit Corporation (PBC) structure, signalling an embrace…
Jun 30, 2021“The Opportunity is Real”: Breaking Down Vita Coco’s Potential IPO BuzzAmid a wave of food and beverage companies going public, Vita Coco parent All Market Inc. is the latest to receive buzz about a potential IPO. Earlier this…Jun 17, 2021Last Updated Jun 17, 2021Report: Vita Coco Plots IPOVita Coco parent company All Market Inc. (AMI) is planning to go public later this year with a potential valuation of $2 billion, according to media reports.…
Oct 5, 2020Last Updated Oct 6, 2020Coke Cuts Continue, With Zico Next To ExitThe Coca-Cola Company announced today it will discontinue coconut water brand Zico by the end of the year as part of a long term project to drop…
Sep 8, 2020Last Updated Sep 9, 2020Amid Pandemic, Vita Coco Finds Path ForwardIn the midst of a pandemic, on top of a worrying slump in the coconut water category overall, Vita Coco appears to have found its groove.Jul 3, 2020Last Updated Jul 6, 2020Vita Coco Announces 2021 Launch for Boosted Line With MCTsVita Coco Boosted blends coconut water, coconut cream, coconut MCT oil, B vitamins and tea extract to give consumers a new, modern way to get their fix of…
Mar 9, 2020Last Updated Mar 10, 2020All Market Revamps Runa, Pushes ‘Pressed’ Coconut WatersAll Market Inc. is taking a measured approach for growing both natural energy drink Runa and coconut water brand Vita Coco, aiming to use product innovation…Dec 26, 2019Vita Coco Teams Up with Postmates, TV Stars Hannah Godwin and Dylan Barbour to Deliver Free National Hangover Day Recovery KitsVita Coco, the leading coconut water beverage brand, is teaming up with Postmates, the leader in delivering nearly anything on-demand, to celebrate National…
Oct 22, 2019Vita Coco Packaging Gets a MakeoverCoconut water brand Vita Coco unveiled a packaging makeover last week, the first major visual update for the 15 year-old brand intended to reflect its…
Oct 17, 2019Press Clips: Nestlé Announces Plans to Refresh Bottled Water BusinessNestlé has announced plans to refresh its bottled water division due to increasing competition and high costs, according to the Wall Street Journal. The…