Last month, still hot on the hype of its highly publicized May IPO, plant-based milk maker Oatly sustained its first major setback as a publicly traded company when Spruce Point Capital Management released a document claiming that the company had misrepresented its success. What can other companies learn from this about going public?
All Market Inc., the parent company of Vita Coco, announced today that it has converted to a Public Benefit Corporation (PBC) structure, signalling an embrace of ethical, sustainable and better-for-the-planet business practices. According to the company, the PBC model provides All Market with a framework for continuing to expand its charitable initiatives.
Amid a wave of food and beverage companies going public, Vita Coco parent All Market Inc. is the latest to receive buzz about a potential IPO. Earlier this month, Bloomberg reported that the company is potentially planning to list shares as early as the third quarter with a potential valuation of more than $2 billion.
Vita Coco parent company All Market Inc. (AMI) is planning to go public later this year with a potential valuation of $2 billion, according to media reports. According to Bloomberg, AMI — which owns the Vita Coco, Runa and Ever & Ever brands — could list shares by the third quarter, however plans are not finalized and are subject to change.
The Coca-Cola Company announced today it will discontinue coconut water brand Zico by the end of the year as part of a long term project to drop underperforming product lines from its portfolio. The move comes after months of declining sales for the brand, which Coke acquired in 2013.
In the midst of a pandemic, on top of a worrying slump in the coconut water category overall, Vita Coco appears to have found its groove.
Vita Coco Boosted blends coconut water, coconut cream, coconut MCT oil, B vitamins and tea extract to give consumers a new, modern way to get their fix of all-day energy, without the jitters or crash.
All Market Inc. is taking a measured approach for growing both natural energy drink Runa and coconut water brand Vita Coco, aiming to use product innovation and updated branding to develop a bigger and deeper presence within existing key retail accounts.
Vita Coco, the leading coconut water beverage brand, is teaming up with Postmates, the leader in delivering nearly anything on-demand, to celebrate National Hangover Day.
Coconut water brand Vita Coco unveiled a packaging makeover last week, the first major visual update for the 15 year-old brand intended to reflect its continued evolution while maintaining its established identity.
Nestlé has announced plans to refresh its bottled water division due to increasing competition and high costs, according to the Wall Street Journal. The reorganization would see Nestlé, which owns bottled water brands including Poland Spring, S. Pellegrino, Pure Life and Perrier, shift from a globally to a locally managed business.
Roper — who spent 23 years at the craft brewing giant, including 17 as CEO before departing in 2018 — will oversee “operational and executional priorities,” the company said in its announcement. During Roper’s tenure at Boston Beer revenues quadrupled and the company expanded its portfolio with brands including Twisted Tea, Angry Orchard, and Truly Hard Seltzer.
Launched by Vita Coco parent company All Market, Ever & Ever, a new line of purified water packaged in resealable 16 oz. aluminum bottles, is now available in still and sparkling varieties at select retailers in New York City, on Amazon and at drinkeverandever.com for a suggested retail price of $1.99 per bottle or $23.99 for a 12-pack.
Last Wednesday, Vita Coco began the day by launching its new Impossible to Hate campaign — a marketing drive to promote its pressed coconut water line. By 3 p.m. their social media coordinator was standing in the bathroom holding a jug of urine and asking for an address where she could mail it.
