Brand News
Oct 1, 2014Ariana Grande Endorses Wat-aah!, Gets EquityIn her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner.
Jul 21, 2014Last Updated Sep 9, 2015The New Rules at SchoolThe USDA has implemented a new set of standards for school nutrition. While foodservice directors struggle to assemble their menus, beverage companies see new…Jul 11, 2014WAT-AAH! Art Campaign Kicks Off in ChicagoWAT-AAH!, one of the fastest-growing bottled water brands geared to kids and teens, encourages everyone to drink more water this summer with a set of murals as…May 23, 2014Last Updated Sep 9, 2015Distribution Roundup: WAT-AAH! to WalmartWalmart continues to express interest in smaller, emerging brands. We’ve seen brands like Inko’s and KonaRed land nationwide distribution deals. In April, the…May 13, 2014Walmart to Stock WAT-AAH!WAT-AAH! expands its distribution network with authorization in Walmart Neighborhood Markets.Apr 30, 2014WAT-AAH! Announces ‘Move Your Body’ EventWAT-AAH! Foundation, announces its 4th Annual “Move Your Body” celebration in support of the First Lady Michelle Obama’s Let’s Move! Initiative.
Apr 10, 2014WAT-AAH! Continues ‘Taking Back the Streets’ InitiativeWAT-AAH!, a bottled water brand for kids and teens, announces the continuation of its groundbreaking initiative, WAT-AAH!’s Taking Back the Streets (TBTS).Mar 24, 2014WAT-AAH! Installs Mural in SoHoNEW YORK — WAT-AAH!, bottled water for kids and teens, follows the successful launch of its Taking Back the Streets campaign with the installation of a 2,500…Feb 24, 2014First Lady Visits WAT-AAH’s Exhibit in Support of The Drink Up InitiativeNEW YORK — Last Thursday Feb 20, 2014, First Lady Michelle Obama visited WAT-AAH!’s Taking Back the Streets exhibit at the New Museum in New York City.…Nov 4, 2013Last Updated Nov 4, 2013WAT-AAH! Introduces Line of Sparkling Water With Fruit Essences, ElectrolytesNEW YORK — The new “WAT-AAH! Party” line of products includes five SKUs infused with natural fruit essences such as lemon, lime, grapefruit and raspberry-lime…Oct 10, 2013WAT-AAH! Celebrates Halloween With The Release Of a Limited Edition BottleWAT-AAH!, a brand of functional water for kids and teens, unveils “WAT-AAH! BOO”, a limited edition bottle to celebrate Halloween and to promote healthy…Oct 8, 2013WAT-AAH! Continues Its Support of the ‘Drink Up’ Initiative with the Release of a New TV Commercial“Drink WAT-AAH!” to be introduced at the star-studded “Songs For A Healthier America” album release event on Sept 30th in NYC. WAT-AAH! empowers kid fans to…Sep 16, 2013Last Updated Sep 16, 2013WAT-AAH! to Activate Marketing Efforts for ‘Drink Up’ InitiativeNEW YORK — WAT-AAH!, a brand of functional bottled water aimed at kids and teens, joins the Drink Up initiative launched by the Partnership for a Healthier…Sep 9, 2013Last Updated Sep 10, 2013WAT-AAH! Announces Back to School Ad CampaignNEW YORK — WAT-AAH!, one of the fastest growing and most exciting functional bottled water brands in the industry, announces its “Back-2-School” advertising…