Solomon Grundy Say "More Happy"
In a move that will appeal to two-year-olds everywhere but leave English teachers aghast, the new slogan for Pepsi Cola has been revealed: More Happy. This is a radical departure……
BevBlog
vitaminwater makes you smartur!
Maybe this isn’t the best idea for a company that recently trumpeted its brand-new 12-oz. sizes as the perfect product for tucking into a schoolkid’s lunch box: I mean, they…
Cold Reality… like a Bucket of Powerade
Using brands like Honest Tea (congrats on the ten-digit cash infustion, guys!) and Cinnabon (congrats on not being sued over all the cavities, guys!) as examples, today’s Wall Street Journal…
Couldn't they have sponsored the Long Snappler?
Given the brand’s track record, when Cadbury Schweppes has said in the past that it was going to support Snapple, we’ve all scoffed a bit. But not this time. The…
PETA Claims Victory Against POM
According to the PETA web site, POM Wonderful has agreed to “End Deadly Animal Tests.” The tests, which were intended to help discover how pomegranate juice can help treat human…
Best of BevNET 2006: Cast Your Vote
VOTE NOW — Best of BevNET 2006 Readers’ Choice It’s that time of year again. From AriZona to Xcyto, we’re sifting through every last one of the hundreds of new…
More LeNature's Fallout
Amidst newly unearthed allegations about LeNature’s — including a report that they forged Kosher certification on their products TWICE (note to Greg Podlucky and co. — we don’t care if…
Pass me one of them fizzy things?
If you’re like we are, and work for a site that deals with beverages all day, this is kind of fun.…
Hey, Enviga, Hava Tava
Uh, just when it appears that Coke has beaten its main competitor to the punch when it comes to a weight-reducing product, here come de Pepsi…. During a conference call…
Thoughts and Questions about Enviga
Last week we had the pleasure of sampling Enviga, a product from Beverage Partners Worldwide (a joint venture of The Coca-Cola Company and Nestle S.A.). In this self-designated “period of…
Pepsi's IZZE Gamble
First of all, congratulations to IZZE for getting the deal done with Pepsi. Since John Bello joined as chairman late last year, it seemed to be only a matter of…
Kennedy, Truman, FDR and a Whole Lot of Soda
We love Information Resources Inc. Have we ever told you that? Information Resources Inc. supplies us with a lot of numbers, and they recently sent us this great newsletter on…
Hansen #2 in Fortune's Fastest Growing Companies
Maybe Hansen Natural’s stock is down more than 45% from its 52 week high and Glaceau is stealing their thunder in the media as the industry’s golden boy. But not…
Coke not taking advantage of being 2nd
When I first heard that Coke would be releasing a slew of “catch up” products, I had high hopes that Coke might flex its muscle and produce some interesting and…