Speaking at Cannabis Forum 2019, held on June 14 in New York City, the co-founders of 99th Floor -- Doug Cohen and chef Miguel Trinidad -- explained how they are using food as a vehicle to build consumers’ appreciation and understanding for cannabis, in addition to smashing some of the lingering stigma around recreational marijuana use.
During a presentation at Cannabis Forum 2019, held on June 14 in New York City, Alva Mather, partner at law firm DLA Piper, explored the ongoing evolution of cannabis regulations, including an update on the current regulatory framework around cannabis-infused (THC or CBD) brands.
When it comes to challenges in legal cannabis, regulatory hurdles are only one issue facing young THC and CBD brands. New entrants to the category must also contend with product quality and efficacy, reliable sourcing, and establishing strong business connections within the CPG industry.
In this presentation recorded on June 14, 2019 at Cannabis Forum Summer 2019 in New York City, New Frontier Data chief knowledge officer John Kagia breaks down the “five forces” currently disrupting the global cannabis marketplace, including expanded legal access, therapeutic efficacy, product innovation, convenience, and growing social acceptance.
With much of the cannabis space still in constant flux, BDS Analytics VP of consumer insights Jessica Lukas closed out the second day of BevNET Live Summer 2019, held June 13 in New York City, by breaking down the state of the market for both THC and CBD beverages and offering her predictions for what the next five years of cannabis drinks look like.
LifeAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.
In this presentation at BevNET Live Summer 2019, Liz Tomic, global director for ZX Ventures’ Explore Fund, discussed how the unit approaches the beverage marketplace, which categories, need states and channels it chooses to target, and why people and culture matter more than scale when it comes to selecting partner brands.
In this video from BevNET Live Summer 2019, reporter Brad Avery sits down with three millennial beverage entrepreneurs from startup brands Koia, Kitu Life, and Tea Drops to discuss how generational values such as transparency, authenticity, and diversity affect their approach to business.
To explore both the major challenges and opportunities of beverage distribution in the current market, BevNET welcomed Tom Dowdy, chief revenue officer at Hudson News Distributor, to BevNET Live Summer 2019 for an in-depth discussion of the business with managing editor Martin Caballero.
The ways in which brands can effectively connect with consumers are constantly changing as social media and e-commerce platforms continue to evolve. While influencer marketing has provided a new path for driving brand awareness, for brands it’s no longer just about paying a celebrity to pose with a product on Instagram.
In this video from BevNET Live Summer 2019, Whipstitch Capital co-founder and managing director Nick McCoy walks through how investment, mergers and acquisitions work in the beverage industry, breaking down topics including the core financial differences between the food and beverage spaces, how competition is increasing as new brands enter the market, and how major corporations think about acquisitions.
Speaking in June at BevNET Live Summer 2019 in New York City, Weller co-founder John Simmons shared lessons and learnings from his experiences as a CBD pioneer, including how other cannabis product categories have informed the brand’s strategy, how retailers and distributors are looking at infused products, and the process Weller followed to define its platform.
Being a challenger means not only having big ideas, but knowing how to grow from a startup brand to true scalability. For Vitaminwater and BodyArmor co-founder Mike Repole, this means being “patiently aggressive,” staying on your toes, and setting ambitious goals-- like becoming the top-selling sports drink by 2025.
In pioneering innovations -- including a text message-based ordering platform and a smartphone operated vending machine -- for his functional beverage brand Dirty Lemon, Zak Normandin, CEO and founder of Iris Nova, has leveraged technology to bring a new generation of tech and health savvy consumers a different kind of drinking experience.