BevNET Magazine

Main BevNET Magazine Category.

Magazine Feature: Big Guys Pursue the Bubbles

With U.S. consumers expected to purchase around 821 billion gallons of sparkling water just this year, the likes of Coca-Cola, PepsiCo, Nestlé and other major beverage manufacturers have all taken significant steps to expand and strengthen their respective positions in this high growth category.

Trading Up in Tea

Although tea is generally perceived as a better-for-you beverage, millennials are changing the way brands in the category think about innovation.

Fat Profits! The Rise of Keto Beverages

While diet trends come and go, the rapid rise of the ketogenic diet represents a new variation on the evergreen low-carb approach to nutrition.

League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing

In steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water Active, released by The Coca-Cola Company, are taking two distinct approaches to showcasing athletes as part of their 2018 campaigns.

Battle of the Brands: New Beverage Showdown 13 Finalists Named

Representatives from Ugly Drinks, Lion Tea, Rise Brewing Co., Smart Pressed Juice, Mooala, Cannabinoid Creations, FYLO, Limitless Coffee & Tea, Ounce Water, Remedy Organics, Inspired Brews, and Still Thyme Soda all faced off in the competition’s semifinal round, held at Metropolitan West in New York City on Tuesday morning.