BevNET Magazine
March 2012

Cover Story

A Beautiful Mind: Brain Twist’s Larry T is Back

Larry Trachtenbroit is nearly two decades into a career in the beverage industry that has brought him cash from Coke – twice – and the respect of his peers.

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Jiro’s Lessons

The film proved to be a moving experience in ways that I think are relevant to beverages, particularly the innovation space.

A Few Doubles Will Do

This is the time of year that I get to think about my favorite things: the Yankees, and my annual baseball analogy column

Lawsuit Nation 1 & 2

The biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit