News

Wells Fargo: Competition, Volume Drops Hurting Monster

Wells Fargo securities analysts expressed growing concern that dragging volumes and competitive pressure from an ascendant rival are starting to take their toll on Monster Beverage Corp. In a “data deep dive” released on Tuesday, Wells Fargo analyst Bonnie Herzog raised a number of challenges currently facing Monster, ranging from questions over pricing strategy to speculation around the future of its relationship with distribution partner The Coca-Cola Company.

Ice Age Glacial Expands from Canada to the U.S.

Ice Age Glacial, an ultra-pure water sourced from ancient glaciers within the Coast Mountains of British Columbia, has debuted in select U.S. markets, in addition to its existing distribution in Canada.

DeCrescente Distributing Company Now Distributing Bang Energy Drink

DeCrescente Distributing Company (DDC) is excited to announce a partnership with VPX Sports to distribute Bang Energy Drink, a great-tasting 16 oz. carbonated beverage formulated to fuel the brain and body. Bang is now available in 12 unique flavors like Sour Heads and Purple Haze throughout the Capital Region.

Q Mixers and Tales of the Cocktail Announce Exclusive Partnership

Q, the fastest-growing premium mixer brand in the US, as well as the number one brand among bartenders in America, has announced that it has signed on as the official and exclusive mixer partner of Tales of the Cocktail, the annual event, now in its 17th year, that has evolved from a walking tour of historic New Orleans cocktail bars into the world’s premier cocktail festival. 

Fever-Tree Launches Three New Ginger Expressions

Fever-Tree, the world's leading producer of premium mixers, has announced the launch of Smoky Ginger Ale, Spiced Orange Ginger Ale and a refreshingly light version of its Premium Ginger Ale.

Napa Hills Launches Sparkling Water with Red Wine Antioxidants

Moderate consumption of red wine has long been considered heart-healthy. Research shows that a polyphenol called resveratrol, found in red wine, reduces inflammation, provides cardiovascular benefits and has anti-aging properties.

TreTap Launches CBD-Infused Tree Water Beverage

One of Vermont’s fastest growing organic brands has launched the market’s first ever CBD infused maple water beverage. Tretap, which was acquired by Vermont’s original CBD store, Ceres Natural Remedies, in February, officially began selling the first CBD beverage flavor, Tangerine-Turmeric, in all Ceres stores across the state.

BodyArmor Releases New March Madness Ad Campaign

BodyArmor Sports Drink and Academy Award winner and number three BodyArmor shareholder, Kobe Bryant, has announced the launch of the brand’s latest ad campaign consisting of television, digital creative, out-of-home, radio and social executions.

Runa Announces Updated Packaging, New Marketing Campaign

Runa, the clean energy drink, has officially relaunched with an updated packaging design and new marketing campaign. This relaunch represents a long overdue overhaul of the tired energy drink category.

Expo West 2019 Gallery: Juice, Shots, and Sparkling Drinks

The juice category has found new inspiration with shots. At Natural Products Expo West this month, brands unveiled new takes on the emerging shots category, as well as some fresh spins on traditional juices and sparkling drinks.

Phivida and Green Glass Global Announce U.S. Partnership with Oki

Phivida Holdings Inc. today has entered into a strategic partnership with Green Glass Global, a leading beverage brokerage firm specializing in on-premise national accounts for the specialty drinks sector. The partnership will focus on placing Phivida’s Oki beverages in premium hospitality outlets across the U.S.

Starbucks Launches $100M Venture Fund

During the company’s annual investor meeting, Starbucks Coffee today announced the launch of Valor Siren Ventures L.P. (VSV), a new $100 million fund to support “the next generation of food and retail start-up companies.”