Kevin Hart Joins Nutrabolt As Investor, Ambassador

Comedian Kevin Hart, who’s films have grossed over $1 billion worldwide, has taken an equity stake in Nutrabolt, the parent company of fast-rising energy drink and powder brand C4.

Still Austin Whiskey Co. Introduces “The Naturalist”

Still Austin Whiskey Co., a homegrown distillery situated in the heart of South Austin, has released a full packaging rebrand for its signature American Gin, the first rye gin made in the Lone Star State.

IZO Introduces 100% Agave Tequila Extra Cristalino Añejo

Shake off the winter blues and toast the arrival of spring with a traditionally wildcrafted 100% Agave Tequila. Established by Mexico native Gaston Martinez, IZO Spirits continues to round out a distinctive collection of premium, handcrafted agave spirits with this exceptional Extra Añejo Cristalino Tequila.

Kinky Beverages Reimagines a ‘90s Favorite with the Launch of its Fruit Punch

KINKY® Beverages is thrilled to announce the newest addition to its line of vodka-based liqueurs and ready-to-drink cocktails – Kinky Fruit Punch! A juicy fusion of cherry, pineapple and orange, the flavor comes in both a liqueur made with super premium vodka and a ready-to-drink cocktail.

Grey Goose Introduces ESSENCES

GREY GOOSE, the vodka most recommended by bartenders and the leader in the super-premium category, is proud to introduce GREY GOOSE Essences, made with GREY GOOSE Vodka infused with real fruit and cold-distilled botanicals.

TeaRIOT Raises $5M from PearlRock Partners

Plant-based energy drink maker teaRIOT has raised $5 million in funding from PearlRock Partners that will help support a broader nationwide expansion, the company announced Tuesday. PearlRock is the sole investor in the round and the firm’s chairman and CEO Brian Kelley will join the brand’s board of directors.

Former Rockstar Execs Make it ‘Weird’ With New Tea Brand

After spending nearly two decades working in marketing at Rockstar Energy, Jason May’s first post-acquisition venture was bound to feel a little strange. He decided to make it Weird. Weird Beverages is a new venture founded by May, who serves as CEO, and two other former Rockstar employees.

Canopy Growth Launches CBD Sparkling Water in U.S.

Canadian cannabis manufacturer Canopy Growth today announced the online launch of its first CBD-infused drink for the U.S. market: Quatreau, a four-SKU line of flavored zero-calorie sparkling waters containing 20mg of CBD per 12 oz. can.