David Enters Drinks With RTD Protein Shake
Peter Rahal’s David Protein has entered the beverage category with gold-labeled ready-to-drink, ultra-filtered protein shakes.
News
Consumer Signals Reshaping Coffee & Tea – Spate August 2026
Consumer interest in coffee and tea continues to expand, but the underlying drivers of that growth are becoming increasingly diverse. Emerging formats, functional attributes, global influences, and evolving flavor preferences are creating new sources of momentum, while established beverages are being reinterpreted to meet changing consumer expectations.
Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer
We've compiled more than 1,000 new product, flavor, function, and retailer-specific exclusive launches from this year in a centralized, interactive and detail-rich hub.
Bones Coffee Names Former Celsius Chief Gerry David to Board
Bones Coffee Company has named former Celsius president and CEO Gerry David to its board of directors, the Florida-based brand announced this month.
Gulf Distributing Hires First Spirits Director to Grow Division
One of the Southeast’s largest beer distributors, Gulf Distributing Holdings, is investing in its spirits division, pairing a newly created leadership role with its latest infrastructure investment.
Wiz Khalifa Enters Hemp THC Beverages With Kush & Orange Juice
The Pittsburgh-born, weed-loving star of “Black & Yellow” fame is the latest entertainer to leverage his cannabis culture credibility to enter THC beverages, partnering with Atlanta-based Scofflaw Brewing for Khalifa Kush & Orange Juice.
Taste Radio: Why Her ‘Cheeky’ Strategy Is Paying Off
For more than a decade, Cheeky Cocktails has built a following with premium syrups and juices designed to elevate at-home cocktails. Now, founder and CEO April Wachtel is pushing the brand into a first-of-its-kind functional tonic, and shares how real-world feedback is reshaping everything from where the product belongs on the shelf to how she’s thinking about Cheeky’s next chapter.
Saint James Targets Energy, C-Stores With Yerba Mate Launch
Iced tea maker Saint James is entering the yerba mate set as it targets new opportunities in energy and convenience.
Review: Japanese Import Nomina Brings All the Bubbles
Pairing extra carbonation with a mineral-forward spring water profile, Nomina delivers a crisp, clean finish that's ultimately more compelling than the concept initially sounds.
After the Workout: Where the Recovery Occasion Is Going – Brightfield Group August 2026
The performance beverage occasion is evolving beyond the traditional pre-workout focus. Brightfield Group’s August 2026 report shows growing momentum around post-workout consumption, as consumers increasingly distinguish between what they want before exercise and what they need afterward.
The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave
Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.
Distribution: Beyond’s Protein Beverage Lands in Erewhon; Target Brings More Coffee
Beyond The Plant Protein Co. is expanding distribution of its first functional beverage, Beyond Immerse, to all 14 Erewhon locations across Southern California.
U.K. Protein Bar Leader Targets U.S. With Nationwide Retail Launch
Grenade, the U.K.’s leading protein brand, is aiming to spark a flavor-forward revolution in the U.S. market.
Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink
Inspired by classic light beer from the 1980s, the brand is all about delivering “big taste, little high.”