Headlines

Taste Radio: Expo West 2026: Protein Dominates, But Flavor Decides

Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. The hosts break down the show’s biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes first.

Gym Weed Jumps Into Modern Soda

Gym Weed's new protein soda line is part of a larger group of new and established brands jumping into the growing set.

Elos Seeks ‘Calm Energy’ With Magnesium Drink

The family-run, Dallas-based brand, quietly debuted at Natural Products Expo West this week, showcasing its new four-SKU line of caffeine-free, lightly sparkling waters infused with 100mg of magnesium and electrolytes in each 12 oz. slim can.

DFA Embraces Protein with Multiple New Milk Innovations

The protein trend has opened a whole new avenue for innovation for dairy brands, and Dairy Farmers of America (DFA) showcased several new protein-rich milk products this week at Natural Products Expo West 2026 in Anaheim, Calif.

Oatly Launches Matcha, Popcorn Flavored Barista Blends

With samples rolling out on a conveyor belt, Oatly brought a funky assortment of flavor innovations to Natural Products Expo West this week, dedicating its show presence to a new line of six flavored Barista Oatmilks launching in Q3 this year.

RTDs Brighten an Otherwise Soft Bev-Alc February

Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.