Startup brands Odyssey Functional Energy and Melting Forest are among the two most recognizable mushroom energy drinks on the market, but following a rebrand from Odyssey last month the two companies are now exploring different paths to growing their business.
Coke’s New Revenue Streams unit is transferring control of the Coke’s Red Tree Beverages spirits play to different structural leadership, according to Beer Business Daily.
They started with a cult following. Now they’re taking over the country. Ari Raz, CEO of fermented coconut yogurt company The Coconut Cult, and Starr Edwards, co-founder of almond dip and snack brand Bitchin’ Sauce, discuss how timely innovation, community-driven creativity, and a fearless mindset helped both companies grow and thrive on a national stage.
Energy drink brand Proper Wild raised $10 million to support the launch of its caffeinated gummies as it scales the line alongside its shots.
After quietly disappearing from the market, extreme sports-inspired energy drink producer Go Fast Sports & Beverage Company is making a comeback under holding company Golden Triangle Ventures.
The Northhall 2025 Annual Report captures a year defined by restraint at the surface and momentum beneath it. While full-year venture activity declined again in 2025, the story shifts meaningfully when viewed quarter by quarter.
Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend's Super Bowl.
The purchase is NIN’s biggest deal thus far in terms of brand awareness, he said, and fits with the company’s M&A strategy of picking up organic, better-for-you brands struggling for profitability.
Tea Drops has increased its speed to market and new product development after moving production in-house in the wake of its co-packer closing.
Is next-gen "modern soda" about to go hard? Brands like Boston Beer and Stateside have already answered 'yes,' and now another familiar RTD brand says it's ready to go "all in."
What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and embracing a new era of modern moderation. We also feature interviews with the founders of moringa-infused brand Orange Toucan and Woon, a modern pantry brand inspired by a family’s beloved Chinese restaurants.
This week's reviews features a bubbly probiotic limited-edition release from Culture Pop and singer Noah Kahan, plus a dive into spring-sourced and purified water brand Loonen.
Co-branded candy flavors truly aren’t just for energy drinks anymore. This week’s new products feature three new co-branded offerings from The Ryl Co., Sparkling Ice and No Cap, along with an assortment of new modern soda launches, THC-infused beverages and energy drink innovations from both leading brands and category newcomers.
Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer and dancer Hugh Jackman as its latest global ambassador.
