Headlines

Coca-Cola, Pernod Ricard Team For Absolut-Sprite RTD Cocktail

The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.

Better Booch to Acquire Live Beverages in First M&A Deal

Startup kombucha brand Better Booch is moving to finalize its first acquisition as it has signed an agreement to acquire the assets of fellow fermented drink maker Live Beverages in a move aimed at reaching profitability.

Taste Radio: Emphasize Quality. It’s A Big Reason Why This Company Was Acquired.

Bronya Shillo, the founder of pioneering RTD cocktail brand Fishers Island Lemonade, spoke about why quality of ingredients matters when meeting with retail buyers, how the adage “inch wide, mile deep” guided the brand’s distribution strategy for years and how she built and maintained a relationship with leadership executives at E. & J. Gallo, which acquired her company in May.

After Family Tragedy, Equitea Founder Has New Mission for Brand

This past April, Quentin Vennie, founder and CEO of Equitea, found himself in a grim position: needing to process and grieve his son’s death, but also, for days ponder the lingering mystery of “what happened?" He's now ready to move ahead with a new mission for the company.

Coca-Cola Leadership: Soda Giant Not Interested in Being a Bev-Alc Distributor

The Coca-Cola Company is “not here to crash [beer distributors’] party,” Dan White, Coca-Cola, North America chief of new revenue streams, said in a fireside chat with National Beer Wholesaler Association (NBWA) president and CEO Craig Purser Monday during the NBWA’s annual convention.

NACS: KDP Ignites C4, Revamps Bai

Over the past half-decade since its merger, Keurig Dr Pepper (KDP) has steadily assembled, either through acquisition or affiliation, a diverse portfolio of brands across categories. But as seen at NACS, strong performance from its core CSDs is helping provide cover as other portfolio brands seek a jumpstart.