Marketing: Premium Tequila Brands Make a Play for Sports
As more drinkers trade their well shots for premium tequila, new marketing partnerships with some of the sports world’s more luxury events and surprising celebrity backers are emerging.
Headlines
Reed’s: Soda Maker Lowers Income and Losses in Q2
Despite making headway on reducing expenses, Reed’s, Inc. reported net sales fell to $10 million in Q2, compared to $13.7 million in the same period last year, during its quarterly earnings call last week.
Next Level: G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch
G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.
How Pinhook Is Taking A Winemaker’s Approach To Whiskey
In the era of peak bourbon, how does a brand standout? The racehorse on the Pinhook label may shout “Kentucky”, but its winemaker-inspired business model is one way this craft brand has crafted an unique identity in a crowded category.
Taste Radio: A $2.7 Billion Deal Is Good For Everyone. And, The Challenger Brand Keeping It ‘100.’
What does Campbell Soup’s planned acquisition of Rao’s owner Sovos Brands suggest about the M&A environment for food and beverage CPG? The hosts discussed the deal and also chatted about several new and innovative products. We also feature an interview with Gregory Lowe and Jason Miller, the founder/CEO and president of sales, respectively, of fast-growing coconut water brand 100 Coconuts.
This Week’s New Products: PATH Water Joins Barbiemania, Plus Celsius, Café Grumpy and nutpods
In this week’s new products lineup, PATH Water joins the Barbiemania craze with a new limited edition bottle, Café Grumpy expands its retail lineup with its first foray into instant coffee and nutpods gears up for fall with the return of its Pumpkin Spice Creamer.
Laird: “Unsteady” Progress in Turnaround, Q2 Net Loss at $3.5M
Laird Superfood reported a net loss of $3.5 million during its second quarter as it continues its long-term turnaround effort, a process CEO Jason Vieth described to investors as “by nature an unsteady progression.”
“We’re Constantly Evolving”: 4 Questions With Sean Lavin, Liquid I.V.’s VP of Impact
If anyone can claim to know what Liquid I.V. is all about, it's Sean Lavin. As the company's first outside hire back in 2016, Lavin has done it all, from helping develop flavors to early marketing work as the brand went from burgeoning startup to its sale to Unilever in 2020.
Distribution Roundup: PHOCUS’ Exclusive At The Vitamin Shoppe, MaKa Expands In SoCal
PHOCUS caffeinated sparkling water launches exclusive flavor in The Vitamin Shoppe, Spider Energy partners with Michigan distributor and MaKa goes chain-wide in Gelson's.
BevNET Industry Meetups in San Diego and Boston; Connect with the Food, Beverage & Beer Communities
We are thrilled to announce that we will be hosting two food and beverage industry meetups this fall. These gatherings will invite the community into our offices for conversation and light bites.
Searching for Sober: Five Emerging No/Low Alc Opportunities, According to Focus on Health
As the no/low $11 billion global business grows, so do the opportunities for brands playing in the moderation space. But what are the sober drinking occasions to win?
Cycling Frog Leads Legal Fight Against “Draconian” NY State Hemp Regulations
Cycling Frog with help from the Hemp Beverage Alliance are fighting emergency regulations by New York State’s Office of Cannabis Management prohibiting the sale of hemp-derived THC products.
Celsius: Revenue Surpasses $300M in Q2 As Club & Amazon Sales Climb
Celsius Holdings reported record high Q2 revenue of around $326 million, up 112% from $154 million in 2022, during its latest earnings report this week.
RTD Boba Teas Are Popping Off in Retail
Boba tea, with its signature tapioca pearls consumed via straw, was once considered to be a cumbersome and impractical product for ready-to-drink formats. But now, sales of the Taiwanese drink in bottles and cans are bubbling up – and fast.