Kirin Eyes $1 Billion Sale of Four Roses Amid Whiskey Slump
Japan’s Kirin Holdings is looking to unload bourbon brand Four Roses for $1 billion, as part of a shift toward healthcare.
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New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back Nog
It’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent cran-raspberry flavor launch from Bear Maple. We also take a look at C4’s latest nostalgic energy offerings and Red Bull’s latest NIL deal.
Bloom Teases Flavor Innovations as Energy & Sodas Push Into C-Stores
Having acquired a majority stake in Bloom last month, C4-maker Nutrabolt is now armed with two distinct, cross-category RTD brands, and is ready to nudge the throttle forward in 2026, as we heard last week at NACS.
Happy Products Secures Investment From Taste Tomorrow Ventures
Taste Tomorrow Ventures, the venture capital arm of beverage incubator L.A. Libations, has made a strategic minority investment in happy products.
Kratom Beverage Brand Mitra-9 Seeks to Toss Class Action Suits
Kratom and kava beverages maker Mitra-9 Brands is seeking to toss a pair of proposed class action lawsuits against it, including one case in which the plaintiff claimed to have bought Mitra-9 products before the company existed.
Rhinegeist Enters THC Beverages with Fuzzy Bones as Ohio Lawmakers Set Up Regulatory Framework
Amid murky times for THC beverages in its home state of Ohio, the state’s largest craft brewery, Rhinegeist, is wading into the intoxicating hemp beverage category with Fuzzy Bones.
Surfside Maker Sues A-B Over Skimmers Hard Tea Packaging
If you thought Skimmers, Anheuser-Busch InBev’s (A-B) entrant into the vodka-based tea segment, looked a bit too similar to the space’s lead brand Surfside, you’re not alone.
Clean Cause Raises $2.3M, Reaches Profitability
Yerba mate brand Clean Cause has converted $2.3 million to equity after raising the amount as a convertible note from previous investors last September.
Drink Weird Aims to Expand Yerba Mate’s C-Store Presence
Since its founding in 2021, Drink Weird has prided itself on its unique, outsider brand identity. But can that approach now help the company solidify yerba mate’s place in convenience stores?
Future Teams with Ohza Founder Ayotte for RTD Cocktail Brand Roué
Global rap star Future and Ohza founder Ryan Ayotte want consumers to drink in style with Roué, a new brand of fine wines and RTD cocktails launching this month.
Prime Hydration Slashing Sugar, Más+ by Messi Shifting to Cans in 2026
BevNET's coverage from the National Association of Convenience Stores (NACS) trade show continues with a look at formulation and packaging changes from two major players in the hydration category.
Nielsen Look-In: Soft Drink Sales Slowed in Late September
It’s becoming a familiar story: weaker volumes again weighed down sequential non-alcoholic beverage sales growth in the two-week period ending October 4, according to Goldman Sach’s latest analysis of NielsenIQ data, including xAOC and convenience, plus Amazon.
Boulevard Adds THC Quirk Seltzers; Space Camper Overtakes Wheat As Top Brand
THC seltzers, local sports partnerships and growing Boulevard’s new No. 1 brand are among the highlights of Duvel USA’s 2026 distribution convention, featuring skits mimicking popular movies and TV shows.
Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.