In this week’s new products roundup, Pressed teams up with HIIT workout brand Barry’s to launch post-gym recovery products, LEVIA gears up for 4/20 and C4 Smart Energy gets a transformation both inside and outside of the can.
Plaintiffs in a class action lawsuit filed this week claim that the makers of functional shot brand Feel Free Wellness Tonic and 7-Eleven may have misled consumers about the risk of addiction to kratom, an active ingredient in the drink.
Last month, Pernod Ricard acquired peanut butter whiskey Skrewball, a play that came as flavored whiskey develops into a fast-growing segment. But is the same evolution occurring for flavored versions of the spirit industry’s other rising spirit, tequila?
Non-alcoholic beverage retail sales “remained robust” but decelerated sequentially in the two-week period ending March 25, driven by softer pricing, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
To ring in the spring season, many spirits brands have begun rolling out new offerings designed to be enjoyed in the warmer months. Check out this gallery for the latest launches from brands like Dublasé, Glenfiddich and Knob Creek in addition to the debut of newcomers including Sangam, SU CASA and Taffer’s.
Two founders who cut their teeth in supply chain and sustainability for fast-growing food companies have teamed up to launch a ready-to-drink cocktail, Anytime Spritz, available April 1 in California and New York.
Starbucks has formally unveiled its new slate of ready-to-drink products, highlighted by two fruit juice-based, cafe-inspired beverages – Pink Drink and Paradise Drink.
Edrington, a Scotland-based premium spirits producer, has upped its stake in Wyoming Whiskey from 35% to 80%, the company announced today.
After announcing a new start for the company this weekend, Phocus CEO Joey Nickell said functional beverage brand is now preparing an ambitious national expansion with a goal of reaching 10,000 retail doors.
Olipop has been clear about its mission to convert traditional soda drinkers to its low-calorie, functional soft drinks, an effort that now extends to foodservice through a new partnership with sweetgreen.
NextFoods, the maker of functional food and beverage brand GoodBelly, is merging the business with tart cherry juice producer Cheribundi. As part of the deal, announced today, NextFoods will remain as the majority shareholder of the combined entity, which will operate under the GoodBelly name. Venture capital firm Emil Capital Partners (ECP) is the company’s largest investor.
The Coca-Cola Company has teamed up with model and Next in Fashion judge Gigi Hadid to start what it has dubbed a dinner table renaissance through its new campaign, “A Recipe For Magic.”
With a martini resurgence sweeping cocktail bars, Grey Goose is getting in on the action with a ready-to-pour Classic Martini Cocktail bottle launching nationwide today.
Jennifer Lopez is the latest high-profile name to jump into the rising ready-to-drink cocktail category with the launch of The House of Delola, a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks which is set to debut this spring with its first product, Delola Spritz.
