Upstart sports drink brand BioSteel has announced a U.S. retail expansion that will see the brand enter nearly 15,000 new locations nationwide across grocery, convenience and drug chains this year.
As January comes to an end, brands are offering consumers a slate of new products to power them through the tail end of the winter season. With Valentine’s Day on the horizon, shoppers will have the option to embrace the spirit of the holiday with a returning seasonal kombucha from GT’s, or turn to darkness with Liquid Death’s new flavored line.
On the heels of the Coca-Cola Co.’s latest foray into alcoholic beverages, the Taste Radio team discussed the potential for Simply Spiked and assessed the mission and mechanics of a new industry group focused on promoting low-sugar, better-for-you CPG brands. They also reviewed major investment deals in the meat stick and hard kombucha categories and riffed on new and notable products, including a line of non-alcoholic aperitifs launched by musician Katy Perry.
Psychedelic Water isn’t just expanding minds, it’s expanding on store shelves as the relaxation drink brand launches in Erewhon and Foxtrot retail accounts in Los Angeles and Chicago; also, non-alcoholic spirit producer Spiritless has signed a national partnership with beverage alcohol and CBD distributor Republic National Distributing Company.
Two years after its launch, prebiotic soda line Vina is rolling out a new brand identity and formulation that leans into flavor, the company announced today.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Andrew Guard, the founder of The Guard Agency, who will share his thoughts, questions and feedback with the participants.
Monster Energy Company is asking a California federal court to disqualify attorneys at Quarles & Brady LLP from representing Bang maker Vital Pharmaceuticals (VPX) in the brands’ ongoing legal battle due to the firm having previously served as legal counsel to Monster.
All-channel dollar sales of non-alcoholic beverages were up nearly 10% over the past two weeks as elevated growth across categories continues to offset broad deceleration on a one-year basis, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Ready-to-drink coffee category leader Starbucks has formally unveiled its lineup of new product releases for 2022, which sees the brand entering the natural energy space and launching its first coffee drinks with oat milk, among other innovations.
![Athletic Greens Plans Global Expansion with $115M Funding Round [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2022/01/25135800/Athletic-Greens-970-150x150.jpg)
Health and wellness ecommerce brand Athletic Greens announced today that it has raised $115 million in a funding round led by venture capital firm Alpha Wave Global, which also has investments in companies like Alibaba, Uber and Atai Life Sciences.
Grammy Award-winning artist Macklemore has long been a vocal advocate for those fighting substance addiction and has been open in discussing his own struggles in that realm. Now, the “Thrift Store” rapper is backing a beverage brand that has made supporting individuals in recovery its central mission as an investor and the new creative director at ready-to-drink yerba mate maker CLEAN Cause.
This week we’re joined by Ross Iverson, co-founder and chief investment officer of Manna Tree Partners, a food-focused private equity firm whose portfolio includes stakes in Health-Ade, Gotham Greens and Urban Remedy. Iverson discussed the firm’s vision to improve human health by investing in better-for-you brands, why diligence plays a bigger role than innovation when evaluating companies and how Manna Tree assesses early-stage brands.
Connecticut-based spirits portfolio company The CoreBev Group has acquired RTD cocktail brand The Cocktail Chemist in its first M&A deal, the company announced last week. Terms of the deal were not disclosed.
Coca-Cola’s interest in beverage alcohol continues to expand with today’s announcement of Simply Spiked Lemonade, a new line of fermented sugar cane-based alcoholic drinks developed through the soda giant’s exclusive partnership with Molson Coors Beverage Company.
