Israeli food tech startup Better Juice is finally preparing to bring its first reduced sugar juices to U.S. consumers. The Rehovot-based company announced today that it has signed its first commercial partnership with an unnamed U.S.-based juice manufacturer to begin producing beverages using its patented sugar-reduction technology in the coming weeks.
Pepsi Mic Drop, a zero-fee collection of NFTs designed in partnership with VaynerNFT, “pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades.”
Since launching in 2018, the Stratus Group-owned brand – now stylized as Koe – has targeted mainstream channels (including convenience, drug and grocery) with its canned, on-the-go approach to the kombucha category. The drinks are currently available in about 45,000 retail stores nationwide and expects to add about 15,000 additional doors during 2022 spring category resets when the rebranded products will enter the market.
Ugly Drinks CEO Hugh Thomas announced today he is stepping down from his role at the sparkling water startup at the end of this week, citing a desire to “take a break and a deep breath before figuring out what is next.”
A collaboration between packaging maker Petainer, HPP technology firm Hyperbaric and organic juice brand Nourish Cold Pressed Juice has seen the development of HPP-ready kegs.
Whether you’re looking for a crushable Christmas cocktail or something rich and complex to wind down the night, this month’s new ready-to-drink cocktail launches have you covered, from seasonal hard eggnog to botanical hard teas and even tiki drinks perfect for a tropical winter getaway.
The Coca-Cola Company’s continued optimism in the face of rising supply costs and pandemic volatility has analysts feeling that the conglomerate is in a strong position to meet growth projections next year, according to reports from a reception led by Coke’s senior management team in New York this week.
Ex-Mountain Valley Spring Co. CEO Breck Speed and his daughter, Collins Pugh, formerly a director of marketing at the company, are part of the team behind SPLENDOR Water, an import brand marketed as the only bottled water in the world to contain naturally occurring colloidal gold and silver.
Atlanta-based kids drink brand good2grow was acquired on Wednesday by Chicago-based private equity firm Wind Point Partners, which purchased the brand from its owner Kainos Capital.
In the 18-month gap between in-person editions of BevNET Live, the beverage industry has undergone significant evolution from the way startups enter the market to the way strategics are crafting their portfolios. On day two of BevNET Live Winter 2021 in Santa Monica, those seismic shifts were examined through the lens of one of the industry’s biggest conglomerates with a panel featuring members of The Coca-Cola Company’s New Revenue Streams group.
Mood boosting social tonic hiyo was crowned the winner of BevNET’s New Beverage Showdown 22 today, joining a cohort of well-known beverage brands such as Health-Ade and Rise Brewing Co. who have claimed victory in the bi-annual pitch competition.
In this episode, Brett Berish, the co-founder of Sovereign Brands and one of most successful brand creators in the wine and spirits industry, chronicled his journey as an entrepreneur, including lessons from the failure of his first brand, why he urges entrepreneurs to trust their instincts, how he aligned with iconic hip-hop artists to promote and grow Sovereign-owned brands, and why he recently decided partner with of the largest wine and spirits companies in the world.
After a two year wait, BevNET Live Winter 2021 returned today in Santa Monica with a full slate of programming, kicking off with a panel examining the current state of the beverage industry, taking into account the disruptive conditions of the last two years.
After eleven early stage beverage brands took to the stage in Santa Monica this morning to kick off day one of BevNET Live Winter 2021 event, the field has been narrowed to six who will compete for the title of champion in tomorrow’s final of New Beverage Showdown 22, sponsored by Coca-Cola’s Venturing and Emerging Brands Unit (VEB).
