Primo Brands’ Premium Water Sales Jump 30% in Q2, But Margins Tighten
Primo Brands is entering the second half of 2026 with signs that its post-merger operational turnaround is taking hold, with stronger retail demand and premium water sales.
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Distribution: Walmart Brings Mitra9 Kava Drinks Online; Javvy, Laird Functional Coffees to Stores
It's all about Walmart this week, as the country's largest retail chain brings Mitra9's functional drinks online, and functional coffees from Javvy and Laird Superfood into its stores.
Investors Double Down On Uncle Arnie’s Two-Track THC Approach
Cannabev Uncle Arnie’s raised $2 million from previous investors as it doubles down on both recreational cannabis and hemp-derived THC drinks.
Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
BellRing Brands’ Premier Protein RTDs Up 6%; Co. Targets ‘Stronger Profit Trajectory’
BellRing Brands is entering a new chapter under CEO Michael Axelrod with a strategy centered on stronger execution, expanded distribution and innovation.
Southwest Distributor Hensley Beverage Appoints New President; Andy McCain Remains CEO
The Phoenix, Arizona-headquartered, independent Anheuser-Busch InBev distributor has appointed chief operating officer Omar Perez as its new president.
Minute Maid Spiked Enters Hard Tea
Minute Maid Spiked is adding a a Vodka Lemonade Iced Tea to its lineup, marking the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.
Taste Radio: What Betting On Brands Taught Darren Rovell About Building One
Investor, entrepreneur, and longtime business journalist Darren Rovell shares the lessons he's learned backing breakout brands like Athletic Brewing and Biena Snacks, building his own company, Kickstand Cocktails, and evaluating hundreds of startups every year. He explains what separates investable founders from the rest and how emerging brands can carve out an advantage – even in the most competitive categories.
Axum Capital Acquires Barcode Performance Drink
Hydration sports drink Barcode has been acquired by Axum Capital Partners, in partnership with investor and NBA star Victor Wembanyama.
Review: It’s a ‘Yes’ for Arabic Coffee RTD Yah Yah Yah
With Arabic-inspired lattes like Baklava, Dubai-Style and Cardamom, Yah Yah Yah is bringing something truly differentiated to the ready-to-drink coffee space.
![[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/08/03200120/NOON-970-150x150.png)
[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide
As breakfast habits evolve and retailers rethink the morning set, beverage startup Noon is betting “liquid breakfast” can earn a spot in consumers’ routines.
Cann Launches Dwyane Wade Golf-Themed Flavor
In partnership with investor and NBA Hall of Famer Dwayne Wade, Cann is launching a new Half & Half variety, in both 3mg THC and uninfused.
Protein Sparks Dairy Rebound As Shakes, Ultra-filtered Milk Gain Ground
Buoyed by rampant demand for protein, as well as other shifting health trends, dairy beverages have enjoyed a strong first half of 2026.
Senate Approves 30-Day Hemp Deadline Extension; Beverage Leaders Praise ‘Important Step’
Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11.