Fruit and botanical-infused sparkling water startup Aura Bora is looking to make an impression with mainstream consumers early as the San Francisco-based brand expands its sales team and takes to the conventional channel. Since raising $2 million in a seed round this spring, Aura Bora has expanded its retail footprint to about 2,000 doors nationwide.
We recap the latest liquor and spirits industry news from this week, including new investment in non-alcoholic "pro-social" Three Spirit via CircleUp, a social-minded partnership from 818 Tequila and big sustainability focused investments from Diageo in the U.S. and Mexico.
In this video recap, BevNET and NOSH editors Martin Caballero, Carol Ortenberg and Jeff Klineman discuss the latest news, trends and products that emerged from the show, touching on the evolution of keto-friendly products, the impact and influence of alternative retail channels, and much more.
Beverage companies innovated with a wide range of flavors this month from a Reese’s cup coffee from International Delight to Startburst-inspired C4 Energy drinks. The cannabis beverage industry also continued to grow with the debut of brands such as James & James and new products such as a THC-infused botanical beverage from AMASS.
The emergence of non-fungible tokens (NFTs) as a tradable digital resource has been among the most notable innovations in finance and the art world this year, but the cryptocurrency-driven trend has yet to make a major impact on the physically-bound CPG world. Now, digital company Club CPG is hoping to change that with the launch of a new platform, Crypto Packaged Goods.
Whole Foods Market co-founder and CEO John Mackey today announced in an open letter addressed to “fellow team members” his intentions to retire next September after 44 years at the natural retailer.
Bloc Collective launched with two canned cocktails that aims to connect “good time enthusiasts” with “Cool Sh*t to Do” through its weekly, curated guide accessible via QR code on its cans. Founder Rob Dickens said Bloc’s goal is to create a platform that drives the post-pandemic cultural comeback in cities across the country, starting with New York.
C4 Energy, the performance energy drink brand produced by Nutrabolt, announced this week it has partnered with Mars Wrigley to release a new line of beverages featuring flavor inspired by Starburst candy.
Goldman Sachs Equity Research analysts walked away “with increased confidence” in Zevia’s ability to hit or surpass its ambitious 30% growth target this year, the firm said in a report this week.
Super Coffee, a producer of functional bottled coffees made with MCT oil, has launched a new marketing campaign releasing a “first-of-its-kind Open Source Coffee Code.” Timed to National Coffee Day, the campaign consists of newspaper ads in The Seattle Times and the Boston Globe urging their biggest competitors to “Please steal our idea.”
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Sebastian Dreher, the managing director of Döhler Ventures US, who will share his thoughts, questions and feedback with the participants.
Plant-based milk startup Uproot is targeting the higher education channel with a line of dairy alternatives offered through food service beverage dispensers. Founded in 2019 the brand currently produces Oat milk, Soy milk and a Chocolate Peamilk, with plans to introduce additional innovations in the near future, Conway said.
Cole Pearsall, the co-founder of experimental food and beverage platform Acid League, spoke about how the diverse experience of the brand’s founding team spurred its development, why trust was the key factor in winning over Whole Foods, the use of product as a form of marketing and how the company aligns its retail and ecommerce strategies.
Vita Coco is officially going public. The New York-based coconut water maker filed on Monday with the U.S. Securities and Exchange Commission for an IPO seeking to raise up to $100 million. The company intends to list on the NASDAQ under the ticker symbol COCO.
