Health-Ade Selling to Generous Brands for $500 Million
Health-Ade’s investors are selling the company to Generous Brands, a portfolio company of private equity firm Butterfly Equity, for approximately $500 million.
Headlines
Analysis: PepsiCo’s Gut Health Play is a Gut Check for CSDs
As the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the emphasis on functionality.…
Coke Responds To Trump’s Appeal, Set to Launch Full-Sugar Sub-Line
Coke CEO James Quincey told analysts on today’s second quarter earnings call that the company would be launching what amounted to a full-sugar line extension, rather than a complete formula change, as some believed President Trump had indicated.
Hiyo Expands National Whole Foods Footprint with New Flavor Drop
Hiyo, a non-alc social tonic infused with adaptogens and nootropics, has extended its national retail partnership with Whole Foods Market with its latest flavor, Pineapple Coconut, the company announced today.
Pepsi Announces New Prebiotic Cola Launching Online This Fall
Months after acquiring poppi, PepsiCo is launching Pepsi Prebiotic Cola, a new two-SKU line featuring three grams of prebiotic fiber per 12 ounce can that is set to launch on Black Friday in November.
Inside Pure Fuel’s Partnerships-Over-Retail Strategy
Philadelphia-based hydration brand Pure Fuel is making moves to expand its retail distribution after spending its first two years building partnerships.
NIQ: Bev-Alc Sales -3% Halfway Through 2025; RTDs Are Bright Spot
Beverage-alcohol sales are down 3% year-to-date (YTD) in off-premise channels, market research firm NIQ shared in its “Halftime Report.”
No Cap Closes $3M Round to Fuel Supply Chain, Marketing Growth
After pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3 million in new investment to support supply chain optimization and marketing support.
New Products: RYTHM Finds RTDs, Liquid Death Does Fruity Pebbles
This week’s new product gallery features a new format for MUD/WTR; new THC-infused drinks from Flyers Cocktail. Co., RYTHM and Upstate Elevator Co..; and a new drink working the line between energy drinks, hydration and immunity.
Tilray’s Breckenridge Distillery Launches NA Spirits
Canadian cannabis giant and U.S. craft beer platform Tilray Brands is at it again. The company’s Colorado-based Breckenridge Distillery announced Thursday the launch of Mock One, a collection of non-alcoholic (NA) spirits.
Taste Radio: How To Go Viral In 10 Seconds? Sell Raw Cod. Not Celeb ‘Tinis.
What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice… and chaos ensues. The hosts unpack David’s unexpected launch of raw cod, a move that seems both strategic and defiant, and which sparked intense debate across CPG. They also delve into the debut of a celebrity’s “love potion” and a luxurious presentation of pecans.
Kratom in Legal Crosshairs Again as Mitra-9 Faces Proposed Class Action
Kratom beverage maker Mitra-9 Brands is facing a proposed class action lawsuit over allegations that its products are addictive, leading to habitual use and withdrawal symptoms.
Courage In A Can? This Non-Alc RTD Aims For A Flirty Buzz
Flirting while buzzed can be one of the many hazards or benefits of picking up a drink, but is there a way for a non-alc beverage to bottle up that liquid courage? Amber Murphy and Jordan Bauer, founders of Drink Redacted, are hoping so with an “aphrodisiac tonic” hitting the market this month.
Cane Sugar Distillate In Your Tequila? What The Diageo Lawsuits Mean For Spirits
Rumors that have long-circled major tequila companies – that their 100% tequila is not really tequila – have finally made their way from the cantina to the American court system.