Organifi CEO Mae Steigler spoke about the origins of the powdered juice and supplement brand, the company’s impressive DTC business and how she and her team crafted an effective consumer acquisition and retention strategy. She also discussed how Organifi scaled while being bootstrapped and how daily huddles and employee empowerment are key to the company culture.
PepsiCo is officially expanding its interests in the flavored sparkling water market with the release of Bubly Bounce, a caffeine-infused line extension launching nationwide today.
Trying to continue safely supporting the natural products community, media and events company New Hope announced on Thursday the cancellation of the in-person aspect of its annual Natural Products Expo West conference, moving the event to a virtual format
Aiming to provide consumers with a vegan, sustainable meal replacement drink, serial entrepreneur Shaun Neff has partnered with beverage incubator L.A. Libations to launch orro., a new line of “mini meal” protein beverages.
In announcing its Q4 and full-year 2020 earnings yesterday, The Coca-Cola Company voiced optimism that its business remains healthy and poised for growth despite sales declines and a lingering unresolved tax issue with the Internal Revenue Service.
Botanical tonic brand Sunwink is expanding its plant-based platform outside of ready-to-drink beverages with the launch of Superfood Powder Mixes.
New York-based CBD beverage maker Bimble has launched on grocery delivery ecommerce platform FreshDirect, making it among the first hemp-infused drinks sold on through the website; Calypso announced this week that it has entered a distribution agreement with New York DSD house Big Geyser. The move will give the Milwaukee-based lemonade brand access to over 26,000 retail doors in the New York metro area.
In this gallery, we highlight some of the most notable and eye-catching new releases from January and February, including a Portuguese cask-finished Scotch from Dewar's, a special charity themed expression from New Riff, and three new ultra-premium offerings from Benriach.
High-protein snack maker Powerful Nutrition announced last week it has combined with consumer products investing platform MMG Consumer Brands to form Powerful Brands, a CPG holding company focused on launching and acquiring health and wellness companies.
Direct-to-consumer wellness brand beam has raised $6 million in a Series A financing round, the company announced today, bringing its total funding to $12 million to date. The round was led by C2 Ventures, which previously invested in beam’s 2019 seed round, and also included investment from Obvious Ventures.
Pioneering e-marketplace Hubba announced last week it would cease operations, cutting brands off from a popular way to introduce and supply their products to small, independent retailers.
The three-SKU line, available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors, is aimed at “providing teens with flavorful hydration” and vitamins, according to the company.
With the two leaders having firmly established themselves as shelf-stable, mass-market products, Harmless has been steadily expanding its presence on the premium refrigerated side of the category, which continued last month with the launch of a new coconut smoothie drink.
In the forever war against fatigue, dehydration and the general malaise of hangovers, the rules of engagement are starting to change. We caught up with four young brands that are refining their approach to the hangover recovery space with different approaches and growth strategies.
