Bossa Nova Recruits Neil Kimberley to Steer Relaunch as Functional Sparkling Brand
Seventeen years ago, Bossa Nova helped create the market for acai juices in the U.S. Now, its founder Alton Johnson – working alongside beverage industry veteran Neil Kimberely, himself fresh off a nine-year stint as Chief Strategy Officer at premium water brand Essentia – is bringing the defunct brand back, although this time it will be dancing to a different beat.