Coke To Discontinue Tab In Next Round of SKU Cuts
Sugar-free soda Tab, the first diet cola released by The Coca-Cola Company, is the latest brand to be discontinued as part of the company’s ongoing purge of underperforming ‘zombie’ brands.
Sugar-free soda Tab, the first diet cola released by The Coca-Cola Company, is the latest brand to be discontinued as part of the company’s ongoing purge of underperforming ‘zombie’ brands.
After six years of bootstrapping, cocktail mixer and cannabis beverage maker 18.21 Drinks is targeting rapid growth through a rebranded product portfolio rolling out now.
Nick Desai, founder & CEO of pea-based snack brand Peatos, spoke about why he’s taking direct aim at legacy junk food brands, how to achieve meaningful scale amid consumer skepticism about better-for-you snacking, why he believes that he’s doing the right thing regardless of the brand’s chances for success and his perspective that the American dream “is still very much alive.”
Cascara tea company Peloton is enlisting public support for its fight against a petition filed by fitness technology company Peloton Interactive to cancel its trademark for coffee-based beverages. The tea company launched a GoFundMe page this week to assist with legal costs as it prepares to challenge a Petition for Cancellation the fitness company filed with the United States Patent and Trademark Office last week.
In an email today the Specialty Food Association announced the cancellation of the organization’s 2021 Winter Fancy Food Show, which was to be held in San Francisco on January 17-19. The annual trade show and conference highlights food and beverage producers targeting the specialty food channel.
A slate of low calorie, functional products bearing the hallmarks of classic sodas has begun hitting the shelves nationwide. Generally focused on promoting gut health through the addition of pre- and probiotics, these products are still young and not wholly proven, but strong sales momentum and institutional interest suggest they may have the potential to become a viable new subcategory.
After evolving from frozen to shelf-stable and instant bone broth offerings, Bare Bones has unveiled its latest pivot: SuperPowder collagen-enhanced instant creamer. The launch comes as the brand plans a further push into beverage products; with the ultimate goal to become a broadly recognized premium nutrition company.
Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.
In this People Moves roundup, La Colombe names Jack Lord as VP of DSD Sales, charged with driving the company's new distribution partnership with Molson Coors. Elsewhere, Suzanne Ginestro has been appointed as chief marketing officer at Califia Farms.
Each year, BevNET’s annual Best Of awards honor companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape. For the first time, the annual BevNET awards are accepting nominations for 2020. A nomination guarantees the person, company or product submitted will be considered for the category chosen by the nominator. All nominations will be categorized and published on BevNET.com once the application period closes.
Globally recognized pastry chef and celebrated chocolatier Oded Brenner is back, and now doing “exactly what I want to be doing” with a new, cacao-focused brand platform called Blue Stripes.
CBD sparkling water maker Sweet Reason is expanding its platform as a relaxation-driven beverage brand with today’s launch of Evening Blend, a new line of adaptogen-infused beverages containing 30 mg of broad spectrum hemp CBD per bottle.
Nicole Ledoux, co-founder & CEO of seed-based food company 88 Acres, spoke about the thoughtful process of scaling from a local to national brand, why she credits in-house production as a significant competitive advantage and how a successful Kickstarter campaign provided the foundation for the brand’s retail launch and successive fundraising initiatives.
Convenience store retailers are optimistic that beverage sales will continue to increase despite traffic pressures, according to the latest “Beverage Bytes” survey by Goldman Sachs Equity Research.