Headlines

Distribution: Protein Pop Pushes into Costco with Plus Line

Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.

Boston Beer To Focus on Teas and RTDs in 2026

Boston Beer’s vodka-based hard tea brand Sun Cruiser “firmly established itself” in 2025, its first year with national distribution after a test launch in 2024, and recorded more than 300% YoY growth,

The Unconventional Channels Where Adult Non-Alc Is Taking Off

From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.

KDP Updates Prices Structuring for JDE Peet’s Deal, Gamgort to Leave Board

Keurig Dr Pepper (KDP) issued an updated financing plan for its proposed acquisition of coffee giant JDE Peet’s, adding an additional $1.5 billion in equity capital and dropping consideration of a partial IPO for its beverage business as it closes in on finalizing the deal in early April.

Taste Radio: The Tito’s of Snacks? How Mi Niña Is Building a Big Small Brand.

After decades in fine dining, renowned restaurateur Jamie Mammano turned his attention to a new challenge: reinventing the tortilla chip. In this episode, he shares how a small tortilla bakery experiment evolved into Mi Niña, one of the country’s fastest-growing premium tortilla chip brands, now sold in thousands of retailers nationwide, including Whole Foods, Target and Wegmans.

UPDATE Relaunches with New Co-Founder Kim Kardashian

Reality-star-turned-entrepreneur Kim Kardashian has officially entered the beverage world, joining paraxanthine-powered energy drink UPDATE as a co-founder ahead of its national rollout to Walmart stores nationwide this spring.