LifeAID Launches Immunity Line
ImmunityAID is the latest product from LifeAID Beverage Company, a brand of functional beverages that serve specific consumer need states. The new orange-flavored SKU launched today at the NACS Show 2018 in Las Vegas.
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Taste Radio Insider Ep. 2: Want Brand Loyalty? ‘Be Consistently Great,’ Says Uncle Matt’s Founder; Insight Into the KDP/Core Deal
In this episode, we feature an interview with Matt McLean, the founder of organic beverage company Uncle Matt’s, who discussed the brand’s evolution from its launch nearly 20 years ago through to its sale to dairy conglomerate Dean Foods in 2017. We also sit down with BevNET editor-in-chief Jeff Klineman, who offered insight and perspective into Keurig Dr Pepper’s $525 million acquisition of Core Nutrition.
Magazine Feature: HPP’s Hurdles in Premium Juice
While cold-pressed juice may be slowing down, it is by no means dead, and in many ways it’s experiencing the natural growing pains of any emerging category.
Soylent Launches Innovation Lab for Food Tech Startups
Upon launching, meal replacement drink Soylent married its Silicon Valley origins with the CPG space, using science and technology to fulfill a company mission of making “complete nutrition” accessible and affordable. Now, the company wants to help others in the food tech space do the same with the Soylent Innovation Lab, a new co-working space designed for similarly disruptive food and beverage brands in Los Angeles.
Brand Profile: New Flavors, Partnerships Keep Flow Water Moving Forward
With the introduction of two new flavors, Blackberry-Hibiscus and Grapefruit-Elderflower, Flow Alkaline Spring Water is continuing to capture “the sophisticated flavor tone of what our target market is looking for in hydration but also in an infused flavor around detoxing," according to founder and CEO Nicholas Reichenbach.
People Moves: Bhakti Chai Hires New VP of Sales
Bhakti Chai Hires New VP of Sales, Cuts Two Execs; Welch’s Names Bynum as CEO; Humm Kombucha Hires New VP of Marketing; Mark Walen Joins Topa as CEO of Beverage Distribution Group; Distill Ventures Taps New Non-Alc Leader
Elevator Talk: Caskai Takes Cascara to the International Stage
Joel Jelderks, founder of Caskai, has set forth on a mission to introduce premium cascara-based beverages to the global market, noting that coffee consumers are their first target market, as they will likely be more aware of cascara.
Training Wheels: Brand-Building With Kids Drinks
Honest Tea is one of a handful of brands emphasizing kids beverages as a way to attract awareness and trial for the rest of their portfolios.
FORTO Launches Full-Size RTD Line
FORTO is coming for Starbucks and Monster with a new full-size, ready-to-drink “Energy Coffee” line debuting at the 2018 National Association of Convenience Stores (NACS) Show in Las Vegas on Oct. 8-10.
Taste Radio Ep. 131: The DIY Project That Defines Health Warrior and Helped Create a Powerhouse Brand
Health Warrior co-founder/CEO Shane Emmett explains how a DIY project defines the company and its success, how it has cultivated and enhanced its relationship with Amazon, and why trusting your gut over data can lead to better decisions.
PepsiCo: North American Bevs Up 2.5% in Q3
PepsiCo’s North American beverages division enjoyed a 2.5 percent increase in revenue during the fiscal third quarter of this year, despite a 14 percent decline in profit.
Distribution Roundup: Sprig CBD Soda Expands
Distribution Roundup: Sprig CBD Soda Expands; HFactor Expands Into Sprouts; Califia Farms Expands Drinkable Yogurt Line; Hoplark HopTea Adds Whole Foods
Magazine Feature: Big Guys Pursue the Bubbles
With U.S. consumers expected to purchase around 821 billion gallons of sparkling water just this year, the likes of Coca-Cola, PepsiCo, Nestlé and other major beverage manufacturers have all taken significant steps to expand and strengthen their respective positions in this high growth category.
Expo East 2018 Video: DrinkSimple on Rebranding and Diversifying
Earlier this year, Vermont-based maple water maker DrinkMaple rebranded itself as DrinkSimple, a move to accommodate and better define a growing product portfolio that included new types of plant-based beverages such as watermelon water.