Monster Renews UFC Partnership
Monster Energy today announced it has signed a new multi-year contract with Ultimate Fighting Championship (UFC) to remain the “Official Energy Drink” of the mixed martial arts competition.
Headlines
Report Questions Effectiveness of Berkeley Soda Tax
Over the past two years, several studies examining the effect of Berkeley, California’s sugar-sweetened beverage (SSB) tax, voted into law by residents in 2014 and implemented in the spring of 2015, have shown a drop in soda consumption.
Taste Radio Ep. 92: How This Brand Is Trying to Become the ‘Coke of the Kombucha World’
Inside Revive Kombucha’s plan to become “the next Coke of the kombucha world”; Good Karma Foods CEO on why he’s “never as good as [he] will be tomorrow”; Malibu Meals eyes a pouch-packaged future for convenient, healthy eating. This episode is presented by OWYN.
Diet Sodas Slim Down, Coffee Buzzing in Euromonitor Forecast
In sharing their five-year growth forecast for select categories in the U.S. beverage market, market research group Euromonitor reflected wins for some and losses for others.
Outside Investment Fuels Vertical Growth at Guayaki
Guayaki co-founder David Karr emphasized that new investment from Sonoma Brands will allow the company to continue operating independently while supporting and enhancing the brand’s longstanding mission.
Distribution Roundup: Rise Heads West
Rise Brewing Co. launches in the Pacific Northwest and announces a new taproom; FitWhey enters Arizona Sprouts stores; Xing Tea finds placements in 3,000 CVS stores
‘High Pressure Certified’ Consumer Seal To Debut This Month
This month, the Cold Pressure Council (CPC), an industry group focused on supporting and promoting the HPP industry, is launching a seal for use on HPP food and beverage packaging that certifies the item has been properly processed and independently verified for safety.
Diet Coke Announces Brand Revamp
The Coca-Cola Company today announced a relaunch of the Diet Coke line that includes new packaging and new flavors, while retaining the same fan-favorite formula.
Press Clips: Scientists Refute Raw Water; Organic Milk Sales Decline
In this Press Clips roundup, the New York Times reports on the growing trend of unfiltered, or “raw”, spring water, while the Wall Street Journal tracks falling sales in organic dairy.
Reed’s Inc. Puts Los Angeles Facility Up for Sale
On Monday, Reed's Inc. announced it has retained Gordon Brothers, a Boston-based advisory, restructuring and investment firm, to manage the sale of its Los Angeles manufacturing facility, which was brought online in 2001.
Taste Radio Ep. 91: Coolhaus CEO: Branding Is a “Point of View And a Culture”; A Secret Success, From the Military to Mainstream Retail
Cool brand, hot concept: Coolhaus co-founder Natasha Case on branding as a “point of view and a culture”; A cold brewed journey from the military to mainstream retail with Secret Squirrel founder Trevor Smith; Craft beer with a Brazilian vibe made in Southern California. What’s not to love?
Tiesta Tea Launches Cold Brew Line as Target Exclusive
The five-SKU line, available nationwide exclusively at Target stores, adapts the brand’s existing loose leaf offerings into RTD, with an emphasis on functional benefits.
Riff Cold Brewed Brings Craft Sensibility to Coffee
The founding team includes Crux Fermentation Project's Paul Evers, his son Bobby, former Stumptown cold brew product developer Nate Armbrust, former LinkedIn director Steve Barham, marketing consultant Kevin Smyth.
Shirazi Distribution Looks Locally to Build Beverage Business
In emphasizing strong customer service and close relationships with local brands, Boston-based Shirazi Distributing has grown from a small one-truck operation to an established supplier to restaurants, coffee shops and independent stores.