Headlines

Coffee Innovation of the Non-RTD Variety, Part 1: “Bulletproof Coffee”

One of the buzziest trends in coffee involves mixing the liquid with a well-known, dairy-based product. Hearing it described like that, the combination seems like a relatively common and benign pairing. The familiar ingredient, however, is none other than butter. Yes, butter.

BevNET’s 2014 Craft Spirits and Mixers Guide is Now Available for Download

The inaugural guide features a range of early-stage and established craft spirits brands, each producing an array of unique, small-batch spirits, from across the U.S. The compilation also includes a broad spectrum of mixer companies playing in the space, showcasing the continuing breadth of variety in the category.

Coke Life Goes National

Coke quietly announced the move at last month’s National Association of Convenience Stores show, where it sampled the mid-calorie product among a host of other new and soon-to-be-launched products, and yesterday made the news official.

The Flavor Rules

Promising brand propositions can fall apart if the flavor isn’t there, while marginally functional products can catch fire behind great taste. Brands will do whatever they can to maintain their flavor advantage (Coke’s secret formula, anyone?) while a switch in sweetener mix can totally undermine a product (Vitaminwater’s recent stevia experiment comes to mind).

FDA Rules In Favor Of Aspartame Use

Two citizen petitions aiming to ban the use of the non-caloric sweetener have been denied by the U.S. Food and Drug Administration.

NYT: After Lobbyist Influence, Missouri AG Dropped 5-hour Investigation

The New York Times earlier this week released a story detailing the efforts a lawyer representing 5-hour Energy who was said to have successfully swayed Missouri Attorney General Chris Koster into dropping an inquiry looking into whether the company had engaged in deceptive and misleading advertising.

Greenshoots, Struggling with Suppliers, Curtails Expansion

The wholesaler, which had just a few months earlier completed a multi-million-dollar capital raise, is faced with swelling bills, irate suppliers and a full-scale retreat from several distribution territories.