Headlines

Core Water Launches Sportcap Line

The emerging water brand – notable for its 7.4 pH, its founder, Lance Collins, and most distinctively, a custom cup-shaped overcap – is ditching that last bit of distinction as part of a sports cap line extension.

Funding Briefs: Sipp, Coconut Cartel Land Equity Investments

News of a couple notable investment rounds recently hit our desk, with organic soda brand Sipp and Coconut Cartel, which markets coconut water sold in unopened coconuts, each securing new equity financing.

Matcha Mania is Upon Us

From the the New York Post naming it “New York City’s hot new cult,” to its spotlight on NBC’s “The Today Show,” a recent wave of publicity has thrust matcha in front of the eyes of the general public.

Aquahydrate Gets a Few Sips in National TV Ad for Ciroc Vodka

Sean "Diddy" Combs, one of a trio of high-profile investors in Aquahydrate, has once again worked the alkaline water brand into a national television ad, this time for Ciroc Vodka. The ad, which promotes designated driving, comes approximately 15 months after the debut of a widely aired TV spot for Fiat, which also included placement of Aquahydrate.

SunOpta Behind USDA’s New Non-GMO Seal

A recent New York Times stated that SunOpta, a global supplier and processor of natural and organic ingredients and finished products, requested and won permission from the USDA to label corn and soy processed in a company-owned plant as non-GMO.

AP: USDA to Launch GMO-Free Label

The Non-GMO Project, the leading certifier of products free of genetically modified ingredients, is about to get some new competition from a big-time player in the food and beverage industry: the U.S. government.

Whynatte Latte Lands Placement in Nearly 1500 Kroger-Owned Stores

Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.