Despite sustained interest in the market for cold-pressed, HPP juices, Tree Top declined to add to its investment in Fresh Matters, the maker of 'tude juices. Tree Top stated that “the initial business plan for which these investments were made has never materialized and had never come to fruition.”
In an interview with BevNET, Zevia CEO Paddy Spence discussed the company's reasoning and decision to remove coloring from its products and become a non-GMO brand.
The video coverage includes all of the speaker presentations from one-day event and also features FBU's first-ever pitch panel, in which three new brand owners submitted their business plans and elevator pitches to a group of veteran investors in a Shark Tank-esque setting.
A Mother Jones report that focused on a California-based source for Starbucks’ Ethos bottled water brand, which, situated in an area faced with “exceptional drought,” according to the news service, has ignited a flurry of criticism of the coffee giant in recent days.
As Whole Foods continues to introduce new shelf space for high pressure processed (HPP) juice products, it’s clear that the retailer is also adding room for similarly processed and premium positioned beverages in a range of other categories.
In its recently released “The Why Behind the Buy” report, Acosta Sales and Marketing examines what drives consumers when they shop.
“You know, I’ve never thought about that question before.” That’s what I’ve been hearing almost exclusively lately when I ask whether there’s anything alarming about the lack of racial and ethnic diversity that I found remarkably easy to observe at Natural Products Expo West.
A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.
The sweetener industry would like you to understand that corn syrup isn’t dead. It sees marketers and retailers who have been rushing to swap HFCS from products as following a fad, and not getting a good overall picture of consumer behavior.
Fortune recently profiled Lumi Organics founder and CEO Hillary Lewis, who left a career in finance on Wall Street to make high-pressure-processed juice in Charlottesville, Virginia.
In a category loaded with flavored line extensions, the original, or “natural,” format remains the best-selling variety for most brands. But as flavor innovation and blending techniques improve, the focus is on new products with mainstream and familiar flavors.
The canned juice category has received a shot in the arm through innovation and crossover products. Mountain Dew and V8 have caffeinated the category with Kickstart and V-Fusion, Pellegrino has revamped its products in cans and broadened the line, and FOCO has brought coconut water.
While soy, long the go-to alternative to animal-based protein, is falling out of favor with many of today’s increasingly health-conscious consumers, peas have emerged as the trending plant-based protein source du jour.
Vita Coco today announced the news in a press release, which added that company co-founder and CEO Michael Kirban would take on Popkin's responsibilities and serve as interim president.
