Spare an Extra Billion? Evaluating Vultaggio’s Options
The question on our minds: unless AriZona co-founder Don Vultaggio has a really, really big safe somewhere, how does he pay John Ferolito?
Headlines
Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street
Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
Press Clips: AB InBev to Merge With PepsiCo?
Those folks associated with the beer and beverage industries have heard the rumor before: Anheuser-Busch InBev could merge with PepsiCo. The speculation resurfaced this week.
Video: New Products, C-Store Trends and a Recap of NACS 2014
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
In Vegas, Natural Brands Plot C-Store Course
As convenience stores alter the contents of their shelves, a growing number of emerging beverage brands envision opportunity in this channel, which boasts more than 150,000 stores in the U.S. alone.
NACS: Sharing is Key to Coke’s “Formula for Success”
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
Update: Statements from Ferolito, AriZona
The ruling came in, but the fighting hasn’t stopped, and at least AriZona is considering an appeal, according to statements issued by the law firms representing parties in the breakup of the founding partnership of AriZona Beverage Company.
NY Judge: AriZona Owes $1 Billion to Co-Founder for Buyout
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.
5-hour’s Unconventional Consumption Strategy
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
NACS: Shhh…It Replaces a Meal
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
Inside a Monster Deal
How the sale of 17 percent of Monster to Coke could have gone.
Pressed for Wholesale Change
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
Going Pro?
For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.
Natural Products Expo East 2014: Brand-by-Brand Roundup
We cleaned out the notebook with news in distribution, innovation and brand development from the heap of this year’s beverage attendees at Expo East.