The new network comprises 252 distributors and allows the brand the luxury of having distributors actively selling the product in channels beyond grocery and drug, trying to gain shelf space in the "up and down the street" markets that establish the brand.
Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.
Target added Chameleon coffee concentrates to 81 of its SuperTarget locations in Texas, Colorado, Oklahoma, Kansas and Louisiana. The products, which are priced in line with other retail channels, are being shipped direct from Chameleon’s Austin, Texas facility to Target’s distribution center in Dallas.
With sales of big soda brands in a sustained freefall, it’s a fair guess that most would be wary of new investment in the carbonated beverage category. Yet where some see a perilous position for soda, some see opportunity, particularly when it comes to innovative brands. It’s that line of thinking that has garnered Spindrift, which produces a line of premium-positioned sodas and seltzers made with fresh juice and purées, a new round of funding worth over $2 million.
Muscle Milk beverages and powders contain no actual milk, and Cytosport, which markets the brand, has been deceiving consumers for years. That’s the chief allegation in a new lawsuit filed against Cytosport, according to Law360.com, and comes nearly three years after the U.S. Food and Drug Administration (FDA) warned the company that its marketing and labels might mislead consumers.
In July, ‘tude will launch six new juice flavors: Marionberry Apple, Blueberry Apple, Cranberry Apple, Apple Ginger, Lemonade and Apple, and Apple, Ginger and Turmeric. The launch will take place in Whole Foods Markets in 26 states from seven regions.
On Monday, F.A.S.T. announced that its liquid shots — Pain Relief and Upset Stomach — are now available in Tedeschi’s convenience stores in Boston.
Taking a cue from the world of microbrewed and artisanal beer, FreshBev LLC, which produces a range of cold-pressed, high pressure processed (HPP) juices, recently registered the phrases “craft juice” and “craft bar juice,” which it now uses in the labeling and marketing of its products.
For Bob Groux, Little Miracles is more than a new take on the potential of organic energy. It's a chance to recalibrate the efficacy and value of Coast Brand Group's own proposition.
As Columbia Gorge Organic approaches the start of its third decade on the market, it is endeavoring to keep up with a rapidly evolving market for high-end bottled juice.
Even before the decision of the POM Wonderful v. Coca-Cola case, the beverage industry may be losing out. And it’s not alone.
Justices of the U.S. Supreme Court repeatedly challenged an attorney for Coca-Cola, who defended her client on Monday against claims that the label of a blended fruit juice misleads consumers.
On Monday, Bai announced the release of Tanzania Lemonade Tea, the company’s tenth flavor. The product is Bai’s version of the “Arnold Palmer” or the “Half & Half,” depending on your vernacular, packs five calories and is sweetened with stevia and erythritol like the rest of the brand’s varieties.
On Tuesday, Pulse announced that it has added eight class “A” distributors and that the company’s lemonade, limeade and coconut water are now available at an additional 446 retail locations in the Pacific Northwest, Texas and Louisiana.
