Headlines

Controversy is not a word often used to describe legendary golfers and AriZona brand partners Arnold Palmer and Jack Nicklaus. No, if anything, the two men offer consumers a warm and fuzzy feeling of classic, elegant Americana and the entirely uncontroversial refreshment of iced teas and lemonades. Nevertheless, it appears that AriZona is ready celebrate the last throes of its 20th year anniversary with a bang loud enough to have the two men grabbing their chests, tickers aflutter.

As the beverage landscape in America continues to shift toward an emphasis on health and wellness, the use of high pressure processing (HPP), a technology that, unlike pasteurization, uses high pressure instead of heat to inhibit bacteria growth in raw foods and beverages, is eliciting interest among a growing number of entrepreneurs and existing beverage manufacturers.

Nestle doesn’t take incursions onto its watery turf lightly, so getting strong play at the NWNA booth at NACS was a relative newcomer: Resource. The company has tasked a pair of branding aces (pulling them in from runaway success Pure Life and stalwart eco-brand Keeper Springs) with the unenviable chore of establishing Nestle as a player in the Smartwater crowd, and they are using Resource (labeled with a Smartwater-like lowercase "r") as the brand to do it.

Early registration for BevNET Live (December 3 and 4 in Santa Monica, CA) expires TODAY!   Register now and you’ll not only lock in your seat, but you’ll also save and…

Last week we announced that we were opening up New Beverage Showdown 4, which is our brand pitch competition that takes place at BevNET Live Winter 12, to an expanded…

Call it part of a larger movement to get healthier beverages into the beverage assortments on convenience store shelves. Zico Coconut Water and Core Power, a protein beverage, will both be moving into Coke’s large-scale national distribution system next year. Zico, which is well-known and is partially owned by Coke’s Venturing and Emerging Brands Group (VEB), will move onto the trucks in February, according to Paul Beaupre, a group director at Coca-Cola Refreshments.