The Flow: Neuro Goes National; Gatorade turns ‘Purp & Yellow’
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Headlines
Juice Giant Bolthouse Launches Water Line
Attempting to diversify beyond its strong suite of fresh juices, Bolthouse Farms has launched a flavored water brand called Aura, and it’s got a big client already: Target stores are…
Ex-PepsiCo Marketer Hartman Off to Sea (World)
Michael Hartman is going from marketing for Pepsi bottlers to marketing for bottle-nosed porpoises — and other sea critters, bottle-nosed or otherwise. Hartman, most recently VP of Marketing for Pepsi…
The Flow: Diet Pepsi Slims Down; Barnhorn Joins Silverwood
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Ross Colbert Heads to Rabobank
Longtime beverage space dealmaker (and frequent BevNET Live speaker and panelist) Ross Colbert has departed media and consulting firm ZenithInternational for a global strategy position with international investment concern Rabobank,…
New Honest Tea Marketing Chief: “We’ve Bought Honest Kids For a While”
In announcing the hiring of Peter Kaye as its vice president of marketing Friday, the company brought on a veteran beverage marketing expert who has also worked on several major…
National Consumers’ League Complains to FTC about vitaminwater Ads
You decide. Is THIS: A) Yet another example of the wickedly snarky POS materials that have helped propel vitaminwater to the forefront of the enhanced water category? OR B) The…
Vibranz Shakes Loose CEO Cordtz
Vibranz CEO David Cordtz has resigned from the fast-growing kombucha maker, BevNET has learned. Cordtz, a veteran winemaker and former owner of the Sonoma Sparkler brand of sparkling juice, left…
Brad Barnhorn Joins Silverwood Partners As Industry Advisor
Silverwood Partners is pleased to announce that Brad Barnhorn has joined Silverwood Partners as an Industry Advisor, further enhancing the firm’s deep expertise and experience in the food, beverage and…
Weekend Beverage Headlines: O.J. Mayo, Repole bids on the Mets, and a Refreshed Pepsi Refresh
Not that they would want to, of course, but even those retreating to the friendly confines of the sports section this weekend couldn’t escape the beverage business. Especially not with…
JAMA Column Takes Aim at Energy Drinks
In the wake of the FDA’s action on Four LOKO and other alcoholic energy drinks, many industry observers — as well as many drinkers — quickly noted that the products…
BSN Sold to Glanbia PLC For $144 million
Glanbia plc, the international nutritional ingredients and cheese group, is pleased to announce the acquisition of Bio-Engineered Supplements and Nutrition (BSN®), for a total consideration of US$144 million (€108 million).…
FMI, GMA introduce “Nutrition Keys” Labeling for Food and Beverages
Maybe they’re trying to get a mention in the State of the Union: first Walmart said it would get on board with Michelle Obama to begin an effort to provide…
BevNET: 15 years and a new site look
Sometime in the winter of 1996 — it’s been so long I don’t even remember the exact date — BevNET.com went online. A lot has changed since then…our URL (it…