Taste Radio Ep. 139: The ‘Accident’ That Made AriZona Co-Founder Don Vultaggio a Billionaire
AriZona co-founder/chairman Don Vultaggio discussed how his experience as a beer distributor paved the way for the development and stunning rise of AriZona. He also explained how the company has maintained its iconic 99 cent pricing model for 26 years, why he views AriZona as “one big incubator,” and why running a business means handling all kinds of problems, even if it means mopping up blood.