News

Vuka Energy Drinks Appoints Strategic Advisor

Vuka Energy Drinks, an growth-oriented energy drink company focused on the healthy energy drink segment, today announced that it has appointed Danny Rubenstein as strategic advisor to help guide the company’s business and market development.

RETHINK Brands Adds New Flavors to Kids Water Lineup

RETHINK Brands, the innovative packaged water company and creators of the sugar-free, flavored water for kids, announces the addition of new flavors to its RETHINK Kids Water lineup, which will launch in tandem with new packaging and branding.

Green-Go to Showcase Cactus Water at Expo West

A new company, Green-Go, is exhibiting its zero-calorie USDA Organic cactus water derived from the nutrient-rich paddle of the Nopal cactus at Expo West for the first time in booth 7200.

Woodford Reserve Names New Assistant Master Distiller

Woodford Reserve is proud to announce that Master Taster Elizabeth McCall has been promoted to Assistant Master Distiller, joining the ranks as one of the youngest female distillers in the U.S.

The New, New Niches Part II: Brands Target eSports

While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.

Bear Squeeze Raises $715,000 in Pre-Seed Round

Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.

BodyArmor Becomes Official Sports Drink of Spartan Race

BODYARMOR, the fastest growing sports drink in its category has forged a multi-year partnership with Spartan, the World’s largest obstacle race (OCR) and endurance brand, becoming the “Official Sports Drink of Spartan U.S.”

Soylent Expands to 800 More 7-Eleven Locations

Rosa Foods, the makers of Soylent, today announced that the Company will continue its retail expansion with product launches in approximately 800 7-Eleven locations in Chicago, Boston, Washington, D.C., Denver, and Las Vegas.