News

Beach Whiskey Company Acquires American Harvest Organic Vodka

The Beach Whiskey Company, a national spirits company, announced today its acquisition of American Harvest Vodka®, an American-made organic vodka, which merges the farm-to-bottle movement with the exploding craft spirits category.

New Soft DRINK Bar Lands in Times Square

DRINK is a first of its kind non-alcoholic beverage bar located inside the American Eagle Outfitters in Times Square, New York City. Funded by venture capital firm Cleveland Avenue, the bar stocks 20 different small craft beverage brands from nearly every category in the industry.

Mountain Dew Focuses on the Euphoric Feeling of Doing with New Global Campaign

Mountain Dew is kicking off 2017 with a new global "Do the DEW" campaign centered around the belief that there's no feeling like doing. Set to appear in more than 20 countries around the world throughout 2017, the effort features a series of creative designed with the mobile consumer in mind. The first piece in the series, titled "Fade Away," debuts today on social and television, and stars DEW pro-skateboarder Sean Malto. The start of the new year also brings a unified visual identity for the brand globally.

375 Park Avenue Spirits Appoints President & COO

Norman Bonchick, Chairman and CEO of 375 Park Avenue Spirits today announces the appointment of Jason Schladenhauffen to the newly created position of President / COO of 375 Park Avenue Spirits.

Rise Brewing Co. Hits the Gas with Nitro

Cold brew coffee is one of the fastest-growing segments in the beverage industry and surging demand has attracted hundreds of new brands to the market. Despite a crowded field, New York City-based Rise Brewing Co. believes its nitro-infused cans and kegs -- and a penchant for experimentation -- will help it rise above the rest.

Survey Results Reveal Manufacturers’ Support for HPP

The anonymous survey, conducted in September and October, asked participants to answer 15 questions about HPP safety, quality and efficacy, and to compare HPP to other pasteurization methods.

AquaBall Distribution Expands DSD Partners

True Drinks, Inc., makers of AquaBall Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announced an update on the development of its DSD network.

In the Courtroom: Health Watchdog Groups Sue Coke, Wonder Fuel Seeks Relief

In a move that some experts have described as similar in strategy to the legal actions taken against the tobacco industry in the 1990s, a new lawsuit accuses Coke and CSD-friendly trade group American Beverage Association (ABA) of engaging in a 40-year “elaborate campaign of disinformation” to minimize the health risks associated with soft drink consumption.