Heavy Lifting: As Protein Brings Change, Muscle Milk Evolves
The rapid evolution of the category prompted one market leader, Muscle Milk, to reassess its marketing and branding strategies, even from a leadership position.
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BevNET Podcast Ep. 9: Did You Really Create a New Category?
In this podcast, we discuss attempts to position a brand as so novel that it belongs in its own category.
Skoop Snags $1.1 Million For Plant-Based Nutrition Line
The funding will go towards expanding Skoop’s presence in retail, marketing and funding inventory.
Celsius CEO Gerry David Named Gold Winner at CEO World Awards
David was selected as "The Leader" in the CEO of the Year category, recognized for his crucial role at the helm of the rapidly-expanding brand.
LOFT Launches Hemp-Infused Beverage Brand
After two years of development, LOFT will launch three functional, hemp-infused herb tonics this summer in the New York/Tristate area, a region that boasts an addressable market of 23 million consumers with $1.56 trillion in GMP.
BeatBox Beverages Expands Distribution to 161 HEB Locations
BeatBox first launched with HEB in 2014 before the company’s appearance on ABC’s Shark Tank.
Cascadia Managing Brands Expands its Operations
The established beverage brand management and consulting firm has doubled their office space in Ramsey, NJ as well as added a satellite office in Irvine, CA.
BeyondBrands Adds New Clients and Partners
Since its official launch at Natural Products Expo West in March in Anaheim, CA, the “Collective” has added several key client relationships.
ADM and GLG Partner to Produce and Distribute Stevia and Monk Fruit Sweeteners
Under the terms of the agreement, GLG will produce an extensive array of low-calorie sweeteners made from stevia and monk fruit, while ADM will be the exclusive global marketer and distributor of those ingredients to food and beverage companies worldwide.
Keurig Discontinues KOLD System
Company spokesperson Suzanne DuLong also revealed that the Keurig Green Mountain is laying off 130 employees, the majority of which worked on Kold manufacturing and support teams.
Waiakea Launches #SweatClean Summer Social Media Campaign
From June 1 through June 30, fans and followers can tune into the alkaline water brand’s Facebook, Instagram, and Twitter feeds for exclusive interviews with top athletes and brand ambassadors, as well as a chance to win a trip for two to Hawaii.
Jade Monk Expands Distribution to 161 Meijer Locations
Meijer is a Grand Rapids, Mich.-based retailer that operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
AC/DC & Fabrica de Tequilas Finos Launch Thunderstruck Tequila
Perryscope Productions and Epic Rights, the licensing and merchandising companies that represent AC/DC, have collaborated with Fabrica de Tequilas Finos to create Thunderstruck Tequila.
Templeton Rye Debuts Aged Expression: Templeton Rye Aged 6 Year Old
The new offering is the first from the leading ultra-premium rye whiskey maker in 10 years.