Snoop Dogg has been brought on to creatively oversee the Tanqueray Gin & Juice campaign. Through this partnership, Snoop will be developing Tanqueray signature cocktail recipes, incorporating Tanqueray into his show experiences, collaborating for various Tanqueray events throughout the year, and releasing exclusive content and art projects inspired by the global legacy of the 'Gin & Juice' song.
Antonio Sciuto, who joined Nestlé Waters North America in 2015 as EVP - eBusiness and CMO has been elevated to EVP of the company’s Brands division.
True to the process established by its founder, the grain bill for the anniversary whiskey is the same as the iconic Jack Daniel’s Old No. 7, consisting of 80 percent corn, 12 percent barley and 8 percent rye. Each drop was then mellowed through ten feet of sugar maple charcoal, before going into specially-crafted new American oak barrels.
The Distillery has been keeping track of visitation since it first opened for tours in 1999, and recently began actively counting down the visitors in anticipation of reaching the one millionth milestone.
Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.
In his new role Woodworth will oversee ROAR’s growth trajectory and sales strategy through the development of new products, marketing initiatives and distribution throughout North America.
Rubicon utilizes the expertise of Ramsey, NJ based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.
The Kroger deal follows the brand’s distribution deal with TJX earlier this year, which saw the brand enter select T.J. Maxx, HomeGoods and Marshalls stores across the country.
Matured two years in Tequila barrels, the non-chill filtered spirit is unadulterated by any post distillation infusion of apple flavors or apple essences.
After visiting 70 cities in three continents, traveling over 18,000 miles and mixing up more than 12,245 caipirinhas, the Developing Minds Foundation, an outstanding charity that builds schools and supports education programs in areas affected by violence and poverty, landed in to Rio to deliver $51,429.51 for Brazil’s two largest favelas, Rocinha and City of God.
Ponder will serve as XYIENCE's brand spokesperson for the second consecutive year.
In this new, expanded role, Mr. Sciuto will lead Nestlé Waters’ four brand business units - Nestlé Pure Life, Regional Spring Waters, International and Tea – as well as the company’s work in the areas of Insights, Innovation, eBusiness and Consumer Affairs.
As part of the deal, L.A. Libations will purchase equity in the fledgling bone broth company, and will also help shepherd it into the core accounts that are the brand development company’s stock-in-trade.
Green Sheep Sparkling will begin shipping to retailers starting in September; look for it in the single-serve coolers and bottled water aisle.
