News

Tio Gazpacho Rounding Out $500K Raise

Soup-in-a-bottle brand Tio Gazpacho is aiming to wrap up a $500,000 round of funding that will be used primarily to expand sales and marketing of its high pressure processed, organic gazpacho products, according to company founder Austin Allan.

E-Hydrate Sponsors Derrike Cope Racing Ahead of NASCAR Xfinity Series Race

“Proper hydration is relevant to the fans, but also the drivers. It’s common for drivers to be treated for dehydration right off the track, as we have seen several times this season. Connecting E-hydrate with the demanding world of high-performance auto racing makes so much sense and we’re excited to get behind the entire Derrike Cope team,” stated Peter Evans, Chief Marketing Officer for E-hydrate.

SodaStream Partners with American Diabetes Association to Promote Calorie-Free Beverage Consumption

In conjunction with American Diabetes Month® (ADM), throughout the month of November; SodaStream, will support the Association to raise awareness as part of their Eat Well, America!SM campaign. As part of the relationship, SodaStream will support the American Diabetes Association’s National Healthy Lunch Day SM. SodaStream is recognized as a supporter of the Healthy Lunch Day SM initiative, which takes place annually on the third Tuesday in November.

From Vitaminwater’s Roots, Many Branches

The new generation of enhanced and functional waters features nuances that magnify the differences between Smartwater and Vitaminwater while forming the core branches of the family tree.

REBBL Names Christie & Co. Agency of Record

“A core part of our mission at REBBL is to continue to educate and engage consumers in the health benefits and power of functional beverages, specifically the power of our unique and delicious formulations to support a healthy, active lifestyle in an increasingly stressful, fast paced, more connected world,” explains Palo Hawken, Founder of REBBL.

Bevolution Group Announces Acquisition of Tropics Mixology

The Tropics® broad line of premium beverage mixes complements Bevolution Group's already robust selection of shelf-stable and frozen juices, juice-based drinks, cocktail mixes, lemonades, energy drinks, teas, flavor shots, thickened & enhanced waters, and other beverage products.

Campari America Introduces SKYY Infusions Coastal Cranberry Vodka

The newest addition to the SKYY Infusions lineup will also feature prominently in SKYY’s upcoming “Let’s Holidayy” campaign. The 360-degree marketing effort includes dramatic out of home advertising; extensive social media outreach; on- and off-premise activations.

Moringa Moves to Be the Superfood of the Moment

Moringa (Moringa oleifera) is a tree grown in subtropical areas of Central and South America, Africa and South Asia. The moringa tree’s seeds and leaves are both edible. However, it’s the leaves that are being heralded by Western companies as a superfood.