Sipp Now Available at fresh&co
The healthy quick service chain, which opened in 2010 and currently operates 13 locations in New York City, is now carrying Sipp’s Ginger Blossom, Mojo Berry, Summer Pear, and Lemon Flower flavors.
News
American Beverage Association Announces Election of Officers to Board of Directors
Members of ABA’s Board of Directors serve a four-year term and participate in semi-annual meetings that help shape association programs, policies and initiatives.
True Drinks Announces New Bottling Agreement, Switches to Hot-Fill Process and Preservative-Free Formula
In a press release, True Drinks CEO Lance Leonard said the new partnership “allows True Drinks to focus resources on the sales and marketing of AquaBall Naturally Flavored Water and removes the capital-intensive process of procurement, transportation and manufacturing of our product.”
GoodBelly Launches 15.2 oz. ‘Grab & Go’ Probiotic Beverages
GoodBelly Grab&Go probiotic drinks are available at Sprouts Farmers Markets with a suggested retail price of $2.99 per bottle.
SOS Launches Mango-Flavored “Recovery Hydration” Formula
SOS Recovery Hydration has been formulated by Co-Founder Dr Blanca Lizaola, through applying proven medical and sports science to tackle dehydration fast.
Kōloa Rum Debuts New Kaua`i Coffee Rum in Collaboration with Kauai Coffee Company
Kaua`i Coffee Rum blends locally grown and dark-roasted Kauai Coffee with Kōloa White Rum and pure Hawaiian cane sugar.
Muscle Milk Extends Partnership with Stephen Curry Through 2018
The Muscle Milk® brand originally inked a deal with Curry in 2013, and the renewal will extend the partnership through 2018.
Protein2o Partners with Asian American Trade Associations Council
Through the partnership agreement, Protein2o will be introduced and recommended to AATAC's retail convenience store partners.
Califia Farms Names Erwin Penland Agency of Record
The account will be led by SVP, Group Account Director Kat Shafer and EVP, Executive Creative Director John Cornette.
Ahead of its Launch Sri Lanka Gold Aims to Seize Space in HPP Coconut Water Subset
As for the hefty challenge of competing with Harmless Harvest or any of its distant second place contenders like UNOCO, Invo or Pure Brazilian, Sri Lanka Gold is looking to separate itself from the pack by hanging its hat on Sri Lanka’s orange (or “gold”) king coconut, indigenous to the island country.
Positive Beverage Now Available at the University of California at Riverside
“The initial launch actually happened one month ago,” says Vice President, Zach Muchnick, “but we wanted to test their student market before announcing.” He continues, “We are now happy to say that with the wide success of our soft launch, the University has agreed to expand our presence with eighteen product facings in all of their on-campus locations!”
Lipton Breaks Guinness World Records Title for Largest Iced Tea
It took 25 hours and eight 2-by-3-foot bags of Lipton black tea leaves to brew the 2,204 gallons of iced tea for the title.
Cheerwine and The Avett Brothers Team Up for ‘Legendary Giveback’ Concert and Fundraiser
The Avett Brothers’ “Legendary Giveback 4” concert will take place at The Tennessee Theatre in Knoxville on Dec. 4, 2015, and will also live stream for people across the country.
Absolut Unveils The Absolut Electrik House
Inspired by Absolut Electrik, the vodka brand's latest limited edition bottles available in silver and electric blue, the Absolut Electrik House builds on the original mission of the Absolut Nights campaign to explore and push the boundaries of nightlife – whether at home or out on the town – beyond its limits.