News

SodaStream Taps Commerce House For New Ad Campaign

by Press Release,

The agency will create a strategic campaign for the ongoing repositioning of the company from soda maker to sparkling water system – which began last year with a new tagline (“Water made exciting”) and out-of-home advertising on the theme, “Be a Sparkling Water Maker.”

Wells Fargo C-Store Survey Predicts Monster Growing Pains for Q2 Wells Fargo C-Store Survey Predicts Monster Growing Pains for Q2

Wells Fargo C-Store Survey Predicts Monster Growing Pains for Q2

by Neil Martinez-Belkin,

Even though analyst Bonnie Herzog remained bullish on Monster’s long term outlook, she predicted continued “headwinds related to the [Coca-Cola] deal and international currency devaluation relative to the dollar” for the remainder of the year.

McClintock Distilling to Open in Downtown Frederick, Md. McClintock Distilling to Open in Downtown Frederick, Md.

McClintock Distilling to Open in Downtown Frederick, Md.

by Press Release,

The distillers will launch with a craft gin using Appalachian-inspired botanicals as well as a sustainably sourced white whiskey. McClintock will also be producing a bourbon and Irish-style whiskey that will be barrel-aged on site and will be available for sale in several years.

Campari America Appoints Ugo Fiorenzo as Managing Director Campari America Appoints Ugo Fiorenzo as Managing Director

Campari America Appoints Ugo Fiorenzo as Managing Director

by Press Release,

Fiorenzo is an experienced veteran with two decades of work in the alcohol beverage industry, including nearly ten years with Gruppo Campari. He has held multiple leadership positions within the company, most recently serving as senior market director of Gruppo Campari subsidiary J. Wray & Nephew in Jamaica.