News

Natural Cabana Lemonade and Limeade Variety Pack Now Available at Wegmans

Pulse also announces that Natural Cabana® Lemonade, Limeade and Coconut Water will be carried in the cold box and grocery aisle/displays by Minyard Food Stores, a hometown locally owned supermarket chain having 12 locations in the Dallas/Ft. Worth Metroplex area.

Volvic Partners with Whole Planet Foundation

Available in the U.S. since 2003, VOLVIC can be found in multiple specialty grocery, natural food stores, hotels and restaurants across the country.

Mintel: Despite Safety Concerns, Older Millennials Consuming More Energy Drinks

Millennial consumers are increasingly aware of and concerned about energy drink ingredients, but that hasn’t slowed their consumption of highly caffeinated beverages, according to a new report from Mintel. Notably, it’s older millennials, including those with or planning for children, who are consuming more energy drinks than ever before.

First Beverage Group Announces Investment in Drizly

First Beverage Ventures, the private equity arm of First Beverage Group, has made an investment in Drizly, a technology company powering a superior shopping experience for beer, wine and liquor. First Beverage participated along with Polaris Partners and existing investors in a $13 million Series A financing.

Sugarlands Distilling Company Announces Whiskey Project

Sugarlands is creating a series of experimental small-batch aged whiskeys, known as “The Whiskey Project”, employing traditional and modern distilling methods, varieties of barrels for aging, and distinctly unique mash bill recipes.

Luxco Introduces New Rebel Yell Bourbon Variants

“With whiskey experiencing category growth and the new generation of bourbon drinkers demanding innovative higher-proof spirits, these offerings add exciting new tastes to the Rebel Yell family," says Fletcher Buchman, brand manager at Luxco.