Ganeden to Present Findings That Show GanedenBC30 Supports Protein Utilization
The presentation, titled "Probiotics Flex Their Muscles in Sports Nutrition: the Gut‐Muscle‐Axis" is scheduled for Saturday, June 13th.
News
Coco Libre Hydrates the Colt McCoy Football ProCamp
Coco Libre will also award two ProCamp scholarships to participants of the Punt, Pass, and Run competition at Austin’s Southwest Family YMCA’s Family Fun Night – Kick-Off to Summer event on June 19.
Jones Soda Co. and FIAT Renew “Jonesin’ for a Fiat 500x” Photo Contest
This year, the Grand Prize winner will receive an all-new 2016 Fiat 500X crossover, a year’s supply of Jones Stripped and have his or her winning photo featured on a production run of Jones Stripped in 2016.
Monster Bets Big on American Pharoah Ahead of Belmont Stakes
The New York Post reported the news Wednesday, with Ben Sturner of Leverage Agency, who facilitated the deal, telling the publication the seven-figure sponsorship deal marks the “biggest in the history of horse racing.”
VOSS Announces “Take A Spin Around Voss World” Summer 2015 Promotion
The promotion will be featured on Facebook, Twitter and Instagram, delivering over 10 million social media impressions.
Coca-Cola Unveils 100 Percent Plant-Based Bottle
The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.
BevNET Live Summer 2015 Day 2 Recap: A Call to Action
There was no hangover on Day Two of BevNET Live in New York City. Even after the conference’s Day One came to a close with a presentation on consumable marijuana -- and a two-hour cocktail reception - things went right back to serious business.
Luxco Launches Packaging Refresh for Pearl Vodka and Introduces Three New Flavors
The brand’s new contemporary look includes a new beveled glass inset bottle, a redesigned label, an embossed metal closure as well as a new neck label which will more prominently feature the flavor of the product, according to the company.
Vita Coco’s New Ad Campaign: It’s Coconut Water, Stupid.
Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.
Beam Suntory Extends Sauza Tequila Line with Cucumber Chili Variety
Sauza Cucumber Chili is a 70-proof flavored tequila, with an invigorating cucumber taste and zesty chili finish. It can be enjoyed chilled, on the rocks, or in mixed cocktails and is now available nationwide for a suggested retail price of $15.99 per 750 mL bottle.
Calypso Lemonades Partners with Lemons of Love Charity
Lemons of Love, Inc. is headquartered in Des Plaines, IL, and its Chemo Care Packages are delivered to local hospitals and also sent to cancer patients nationwide.
BevNET Live Summer 2015 Day One Recap: HPP Brands Cruise Into New Beverage Showdown Finals
High pressure processing didn’t need to dominate the discussion to make a statement Tuesday, during day one of BevNET Live in New York City.
Cheribundi Hires New Chief Sales and Marketing Officer
Mr. Hagan joins Cheribundi after serving as the Chief Operating Officer of Ginnybakes, an organic baked goods company based in Miami, FL.
Spotlight Category: Aseptic Juice Drinks
Wondering why, after years of dominating this kids’ space, Capri Sun would reformulate, getting rid of high-fructose corn syrup, updating its design and plowing cash into marketing?