DENVER, COLORADO — October 13, 2015 — HIP Brand Development, Inc., exclusive makers of the new unaged Whiskey Colorado Sun ‘Shine,® announced today that they have agreed to grant all sales and distribution rights to Republic National Distributing Company (RNDC). Since its launch in the Colorado market late last year, Colorado Sun ‘Shine® has seen a resounding acceptance by the adult beverage consumer. Recognized for its Bold, yet incredibly Smooth taste, this Whiskey is far different from those fruit infused, sugary sweet imitation (70/80 Proof) “Moonshines” in a mason jar. Also known as the ‘Official Whiskey of Big Head Todd and the Monsters,’ this Colorado born and made product will now be available to all legal age consumers throughout the state.
HIP Brands CEO Jim Watson commented, “We could not be more excited for this opportunity with RNDC, one of the premier distribution houses in the country. When we began beating the streets eleven (11) short months ago anxiously looking for local retailers to support this new homegrown product, we couldn’t imagine this happening so quickly. But it goes to show what hard work, an award winning product and a little luck can produce. I really just thank my dedicated team for their tremendous effort up to this point. But, as I told them, now our work really starts.”
In its short existence, Colorado Sun ‘Shine® has already been awarded a Gold Medal at the MicroLiquor Spirit Awards in Los Angeles last June, and a Silver Medal at the Denver International Spirit Competition in February. It is currently available in over three hundred (300) retail locations (liquor stores, bars, taverns & restaurants) throughout select parts of the state, mostly concentrated along the Front Range. This new partnership means that number should, no doubt, escalate rapidly. For more information on the product or to find a current retailer, please visit www.COsunshine.com.
About HIP Brand Development, Inc.
Since its incorporation in early 2012, HIP Brand Development has been focused on developing unique, leading edge products for the adult beverage industry. Our first product, WICKED HARD,® is a pre-mixed cocktail that’s clear, crisp, lightly carbonated and comes ready to drink in a 12oz can. The Company’s newest ‘flagship’ product, Colorado Sun ‘Shine® is a bold, yet incredibly smooth, unaged Whiskey. The ‘Official Whiskey of Big Head Todd and the Monsters’ this product measures in at a hearty 52.80% alcohol by volume (105.6 Proof). Born out of the rugged Colorado Rocky Mountains, Colorado Sun ‘Shine® blends the finest distilled corn spirits and the purest Rocky Mountain water with quality, natural ingredients to create the smoothest ‘Shine under the sun. Please visit our website at www.hipbd.com.