Inko’s Celebrates National Iced Tea Day
To celebrate National #IcedTeaDay Inko’s Organic White Tea is inviting revelers to sit back, relax and enjoy a bottle of Inko’s on them.
News
AquaNew Kicks Off “Naturally Looking Good” Campaign
AquaNew is offering free bottles of Watt-Ahh® to at least twenty winners.
Music Stars Help Launch Core Water
Becky G, Diplo, Juicy J, Max Martin and Katy Perry are some of music's most recognizable names and, now, brand investors.
Blue Bottle Coffee Lands $70 Million in New Funding
The news comes a few days after it was revealed that Blue Bottle secured a lease for a large warehouse in Bushwick, Brooklyn which the Oakland, Calif.-based company will use as a coffee roastery, cafe and bakery.
Former Suja VP Caroline Beckman Named Thiel Fellow
Caroline Beckman left Suja in May and was recently named as part of the 2015 class of Thiel Fellows, a unique mentorship program founded by famed tech investor Peter Thiel. Beckman is now focused on the launch of a new organic food company called Novma, which she co-founded with Nina Church, a daughter of Suja CEO Jeff Church.
From Wild to Mild: Energy Drink Marketing Mellows
Despite the category’s resiliency, the fact remains that much of the aggressive imagery surrounding energy drinks is in stark contrast to the better-for-you trends currently permeating the food and beverage industries.
KeHE “Pleased” With Successful West Coast Expansion
Serving the Northern California region under the name Nature's Best, Powered by KeHE, this new facility is an important addition to the Company's overall growth strategy.
Caliwater to Introduce 1 Liter Tetra Pak at Gelson’s and Lassen’s
The brand’s “not from concentrate” formula, which launched at the Natural Products Expo West in March, contains fewer calories and less sugar than all of the leading coconut waters and leading aloe juices currently on the market.
VitaFrute Organic Cocktails by VEEV Partners with Brooke Burke on Integrated Digital Campaign
The campaign began with the launch of a digital short in which Brooke takes on a fancy mixologist to demonstrate the simplicity and superior taste of VitaFrute Organic Cocktails.
Kenny Chesney’s Blue Chair Bay Rum Adds New Vanilla and Banana Rum Cream Flavor Varieties
The brand is also rolling out its first-ever 50 mL bottles, featuring its popular Coconut, Coconut Spiced and Banana flavors, along with new Vanilla.
Jefferson’s Bourbon Introduces Jefferson’s Reserve Groth Cask Finish
In a twin wood aging process, Jefferson's Reserve bourbon was aged in new charred white oak barrels and was, then, further matured for nine months in recently dumped French Oak casks kept in “hot boxes” that once held Cabernet Sauvignon from Groth.
PepsiCo Furthers Its Foray into Craft Colas with ‘Stubborn Soda’
Amid a decline in consumption of carbonated soft drinks, soda makers are getting crafty -- so to speak.
One Eight Distilling to Release Ivy City Gin
Ivy City Gin, an American dry gin distilled from locally-sourced grains (63% rye, 26% corn, and 11% malted rye), features forward notes of Juniper and Spicebush, and a subtle bouquet of additional botanicals.
Brown-Forman to Build New Distillery at Historic Slane Castle in Ireland
“Irish whiskey has been one of the fastest growing segments in the global whiskey category over the last few years,” stated Lawson Whiting, executive vice president and chief brands & strategy officer for Brown-Forman Brands.