News

Luxco Introduces New Rebel Yell Bourbon Variants

“With whiskey experiencing category growth and the new generation of bourbon drinkers demanding innovative higher-proof spirits, these offerings add exciting new tastes to the Rebel Yell family," says Fletcher Buchman, brand manager at Luxco.

Beatdown: Consumer Reports Slams Sports Drinks, Plant-Based Waters

In a new article titled “Don’t be fooled by coconut water and other new sports drinks,” Consumer Reports hammers away claims of enhanced hydration and elevated nutrition as touted by beverage brands in a range of categories, including plant-based waters and electrolyte-fortified drinks.

Agua Drops the Enerviva in Brand Revamp

In a sweeping revamp, Agua Enerviva is now known simply as Agua. While still identified as an "energy water," a reworking of the label gives far greater prominence to its low-calorie formulation, something that founder Carol Dollard calls “one of the most important things that consumers are looking at when they pick up a beverage.”

GanedenBC30 is Gluten-Free

In response to recent news that some probiotics may contain gluten, Ganeden Biotech reaffirmed today that its probiotic GanedenBC30 is gluten-free

Tea Change: Howell Departs as Rooibee CEO, Meissner Joins Board

Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,