News

Christie Communications Becomes Christie & Co.

Boasting a vibrant new look, Christie Communications will become Christie & Co, www.christieand.co, – a dynamic ecosystem of expanded strategic services, tools, and partners that enhance Christie Communication’s traditional, research-powered and mission-driven communication, branding, and PR services.

Alkaline Water Co. Expands Distribution into Hawaii

Triple T has successfully secured distribution agreements with 7-11 of Hawaii and Foodland, the largest operators in their respective categories across the island chain.

SodaStream Taps Commerce House For New Ad Campaign

The agency will create a strategic campaign for the ongoing repositioning of the company from soda maker to sparkling water system – which began last year with a new tagline (“Water made exciting”) and out-of-home advertising on the theme, “Be a Sparkling Water Maker.”

Wells Fargo C-Store Survey Predicts Monster Growing Pains for Q2

Even though analyst Bonnie Herzog remained bullish on Monster’s long term outlook, she predicted continued “headwinds related to the [Coca-Cola] deal and international currency devaluation relative to the dollar” for the remainder of the year.