News

In his newly expanded role, Yusen assumes responsibility for the Company’s business in Canada as well as the United States, and will now serve on the Global Executive Board.

"As the rye whisky category continues to grow, we're thrilled to be able to introduce a new product to U.S. whisky lovers," said Dan Tullio, Canadian Whisky Master Ambassador at Beam Suntory.

California-based Lost Spirits LLC today announced it has built a new type of chemical reactor capable of making aged spirits with a near identical chemical signature to 20 year old barrel aged products. The new reactors are compact, portable, and will be deployed to 5 distilleries in a beta-test this summer. Currently, there are several patents pending that cover its approach.

Kicking off at Deep Ellum Arts Festival in Dallas on April 3, whiskey lovers of legal drinking age can immerse themselves in a bus-sized replica of the famed Wild Turkey Visitor Center in Lawrenceburg, Kentucky.

As part of the agreement, Deep Eddy Vodka will open the Deep Eddy Vodka Hideaway, a branded seating area and bar that will be open to all fans, located in Petco Park's left field corner terrace. Field-facing signage and Deep Eddy Vodka themed designs will be visible throughout the field and will deliver a down-home, casual vibe to fans watching the game at the ballpark or at home on TV.

Starting today, fans of Atlantic Records recording artist, K. Michelle can enter for a chance to win exclusive opportunities to meet and greet with her courtesy of Jack Daniel’s Tennessee Honey and Black Entertainment Television (BET). One of her “Rebels” - as she affectionately calls her fans - will receive an all-expenses paid trip for two to join K. Michelle on the red carpet at the BET Awards or for a VIP experience.

Mr. Vergara will be in charge of developing the global marketing strategy of the rum category and leading the creation of global promotional, creative and packaging assets, as well as directing the development of brand innovation and line extensions.

A 17-year bartending veteran, Cooper will take on the role as East Coast Portfolio Specialist where he will oversee local marketing, sales as well as bartending initiatives for the award-winning spirits portfolio.

Dan Worth brands, which currently imports brands including Ole Smoky Tennessee Moonshine, has been retained to handle the sales and marketing efforts in Canada.

Following a year of unprecedented growth, New Amsterdam Spirits announces the national launch of the latest addition to its premium portfolio, New Amsterdam Mango Flavored Vodka. This vodka is made with fruit flavors and 100% American grain.